Copywriter

4 weeks ago

Calgary, Canada Avenue Living Asset Management Full time

Avenue Living is dedicated to sourcing, analyzing, and strategizing long-term investments. Our unique approach has led to rapid growth across North America now representing one of Canada’s largest alternative asset managers. Since 2006, we have acquired over $6 billion in assets under management across a variety of sectors throughout Canada and the USA. Our various funds include assets in multifamily residential, self-storage, commercial, as well as agricultural land.

The strength of our platform lies in working with the right people. Acting with integrity and employing an entrepreneurial mindset, our employees work together to create an exciting, dynamic workplace. By employing an active hands-on approach to asset management, our skilled and innovative team operates closely alongside our investors. We’re disciplined, we focus on value, and we’re informed experts. We pride ourselves on our diverse and inclusive workplace; we are a unique workplace with unique people.

The Copywriter will play an integral role in developing Avenue Living’s tone, key messaging, campaigns, and thought leadership within the Marketing Communications Department, collaborating with cross-functional teams under the Avenue Living umbrella. This role reports directly to our Director, Content.

You'll be responsible for researching, writing, and editing paid, earned, owned, and shared content, as well as ensuring consistency and accuracy. You’ll work closely with the Director, Content to contribute to the overall success of various marketing projects.

**WHAT WILL YOU DO?**
- Research the asset management, multi-family residential, and Canadian financial industry to thoroughly understand our industry, competitors, and target audiences.
- Develop compelling, high-quality content for various channels, from resident communications, notices, reports, articles, blogs, social media and web to campaigns and video scripts.
- Develop long-form digital content that adheres to search engine optimization best practices.
- Collaborate in content strategy development and provide creative input for campaigns to reach and engage the target audience effectively.
- Schedule, draft questions, and conduct interviews with internal and external stakeholders.
- Plan outlines to communicate high-level ideas, concepts, and stories.
- Maintain consistency in brand voice, tone, and messaging across all communication channels.
- Understand and accurately communicate the unique value propositions of our various Trusts and business lines.
- Refine and consistently improve content, providing and accepting feedback in a professional manner.
- Turn technical concepts into easy-to-understand, enjoyable reading.
- Deliver various writing assignments with high attention to detail and quality copywriting.

**WHAT WILL YOU NEED?**
- Bachelor's degree in Marketing, Journalism, Communications, English, or related field.
- Proven experience in writing short
- and long-form copy (samples will be requested).
- Knowledge of Canadian Press style guidelines.
- 3-5 years of experience in a copywriting role.
- The ability to generate potential concepts for blog posts, educational videos, and other pieces based on industry insights and the business needs of the marketing team.
- Strong organizational, analytical, problem-solving, and multi-tasking skills.
- Able to work under tight deadlines and handle multiple tasks simultaneously.
- Able to work independently and as part of a team.
- The ability to anticipate and effectively communicate and solve practical problems or issues.
- Professional demeanor: ability to work well with people at all levels and ability to navigate relationships with other creatives.
- Excellent interpersonal skills and customer-service orientation.

**WHAT DO WE OFFER?**

We live and breathe our core values. We go the extra mile. We’re honest. We always have each other's back. We have tons of integrity. And we always own it and adapt - no matter the challenge. With the support to do things differently, grow personally and professionally, and bring your whole self to work, there's no limit to the impact you can make.
- Competitive compensation package composed of a group benefits plan, RRSP matching, and a discretionary bonus program. In addition, Avenue Living also offers an Employee Referral Program that rewards active employees for successful referrals.
- An employee centric culture with paid time off for employer supported volunteerism, a generous awards and recognition program, discounted monthly rent in Avenue Living Communities’ properties, and employee and savings program savings through industry partnerships.
- Support for personal and professional growth in a diverse and inclusive workplace.
- Opportunities to work on innovative and leading-edge projects.
- A strong commitment to a safe work environment.

LI-HC1

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