Communications Specialist

2 weeks ago

Dartmouth, Canada Make-A-Wish Canada Rêves d'enfants Canada Full time

"The best prescription I've ever given is a wish."
- Dr. Jeremy Friedman, Associate Paediatrician-in-Chief, SickKids Hospital & Medical Advisor for Make-A-Wish® Canada

WHAT IS YOUR BIGGEST WISH?
Is it to be part of an organization that is child-focused, values employee experience and is an inspiring workplace? If so, Make-A-Wish is for you

Make-A-Wish® Canada creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child's wish to life because a wish is an integral part of a child's treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness.

“It’s been wonderful to have this wish to look forward to... It’s wonderful to see [Rowan] with something that brings him pure joy after all he’s been through and missed out on”
- Melissa, mom to wish kid Rowan (age 5, leukemia), who wished for an indoor jungle gym.

MISSION, VISION AND VALUES
Our mission is, together, we create life-changing wishes for children with critical illness. Supported by our vision to grant the wish of every eligible child.
Our values are Child-Focused, Integrity, Impact, Innovation, and Community.

WHAT’S IN IT FOR YOU?
- Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada
- A collaborative team environment where you feel valued and inspired
- An attractive compensation package that includes group health and dental premiums which are fully covered by the Foundation, RRSP, & Wish paid hours
- Annual vacation starting at three weeks & additional paid leaves
- Work/life balance and flexibility
- Hybrid working environment
- Employee Wellness Program
- Corporate discounts
- Continuous learning, development and internal training opportunities
- Fun employee activities, contests, and more

Make-A-Wish® Canada is committed to fostering a culture that aims to change lives while offering a rewarding employment experience where your contributions make a true difference every day

WHERE YOU COME IN
We are looking for a Communications Specialist to join our team at Make-A-Wish Canada. Reporting to the Manager of Corporate Communications, they will be responsible for the development, implementation, execution and coordination of all communication activities, with a focus on growing brand awareness in the Atlantic region. This position ensures consistency of message and brand in all communication deliverables while following established policies, procedures and guidelines. The Communications Specialist safeguards the interests of the Foundation to achieve/maintain a positive public image.

This role can be based out of any of our Atlantic Canada offices (Saint John, St John’s, Charlottetown, Halifax) and is a full-time, permanent, hybrid position.

WHAT YOU WILL DO

**EVENT MARKETING**:

- Develop and execute strategic communication and marketing plans, including key messaging and social media calendars/metrics for key initiatives, and review fundraising event materials for brand compliance.
- Prepare crisis communications plans where relevant.
- Ensure Integrated Marketing Requests are forwarded either by themselves or by development staff.
- Assist with marketing national signature events and provide limited support to third-party fundraising organizers.

**MEDIA RELATIONS**:

- Identify appropriate local media stories to maintain local awareness of MAWC.
- Use Meltwater to disseminate media releases, monitor coverage, and secure media sponsorships locally.
- Coordinate and prepare stakeholders for media interviews, manage regional media relationships, liaise with media at events, and act as a spokesperson if required.

**CONTENT DEVELOPMENT**:

- Write and manage content for regional initiatives for all local channels and participate in social media editorial meetings, providing social media metrics.
- Oversee volunteer writers and create engaging wish stories and other required content, such as speeches, reports, press releases, event materials, etc. while ensuring brand compliance.
- Assist with gathering video content of wish stories, events, etc.

**GENERAL**:

- Manage video, story, and photo archives, and oversee the training of seasonal interns.
- Collaborate with development and mission staff, volunteers, and committees.
- Ensure compliance with health and safety regulations and perform other assigned duties.

WHAT YOU BRING
- Degree or diploma in communications, marketing, public relations or an equivalent combination of education, training and experience.
- 3-5 years of work experience in related roles.
- Proven ability to generate media coverage, and the ability to be persistent in approaching and communicating with the media and the public.
- Strong interpersonal skills and the ability to build solid relationships with journalists, internal stakeholders, external stakeholders, wish families

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