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Social Media and PR Coordinator

2 months ago

St Catharines, Canada Positive Living Niagara Full time

The primary role of the Social Media and PR Coordinator is to create content for Positive Living Niagara’s social media platforms to help communicate initiatives and to redesign and improve a fully functional website. Working in collaboration with internal staff, the Social Media Coordinator will conceptualize, strategize and execute across a diverse range of social media campaigns.

**Responsibilities**:

- Develop a communication strategy from ideation to completion, with a focus on internal process
- Assist with the redevelopment of the agency website
- Create social media graphics and other digital assets using Canva or similar tools
- Provide written messages on substance use, HIV, STBBIs and high-risk behaviours
- Create monthly analytics reports outlining performance
- Create social media content and campaigns that are executed across all social media channels
- Increase PLN’s presence and engagement across all our social media networks
- Collaborate with internal teams to ensure social media campaigns are aligned
- Coordinating media monitoring & environmental scans
- Manage all social media pages (Facebook, Instagram, Twitter)
- Develop content to recruit and engage new volunteers
- Constantly seek ways to innovate and improve processes and content
- Track, measure, and analyze all initiatives to report on social media
- Creating a content calendar to organize planned posts
- Responding to/engaging with all incoming public communications on social media platforms

**Qualifications**:
**Required Skills**:
These skills will include:

- relevant social media management experience
- A thorough understanding of social media strategy and platforms
- Organization and strong project management skills
- Google Analytics experience
- Microsoft Office (Word, Outlook, Excel, PowerPoint
- Demonstrated organizational and leadership skills
- Written/oral and computer skills
- Public relations and community development skills
- Documenting, reporting and recording skills
- Ability to show initiative and work independently
- French language fluency is an asset

Forward Resume **and Cover Letter**to Vanessa Fyfe by July 24th, 2023

No telephone calls please

**Job Type**: Fixed term contract
Contract length: 8 months

**Salary**: $46,977.00-$55,310.00 per year

Schedule:

- Day shift
- Monday to Friday
- Weekends as needed

Ability to commute/relocate:

- St. Catharines, ON L2R 2Z3: reliably commute or plan to relocate before starting work (required)

**Education**:

- DCS / DEC (preferred)

**Experience**:

- Marketing: 1 year (required)

Work Location: In person

Application deadline: 2023-07-23

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