Marketing Coordinator

2 weeks ago

Langley, Canada Venturis Capital Corporation Full time

Are you searching for the right opportunity to level up your career and showcase your mastery of best marketing practices? Let us help give your career a lift

Venturis Capital Corporation is searching for a dynamic and collaborative **Digital Marketing Coordinator **who will be responsible for the execution of all digital marketing initiatives for our Operator Training course offering via Leavitt Training through our equipment dealership network across North America.

**Venturis Capital Corporation** is the parent company of an extensive network of the most progressive industry-leading lift equipment dealerships in North America, including Leavitt Machinery, Lonestar Forklift, Portland Tractor, Hansler Industries, Leavitt Cranes, and more. We operate over 60 branches and parts distribution centers across six provinces and 14 states across the continent. With more than 1,200 employees and a portfolio of 300,000+ customers and prospects, our growth has been exponential and will continue to provide our employees with fresh opportunities as we continue to advance and evolve.

**The Opportunity**
The **Digital Marketing Coordinator** is the internal marketing expert and go-to resource for colleagues across multiple dealerships and business units within Venturis Capital. Responsible for delivering insightful analysis to drive engagement and revenue growth across all channels and audience segments.

This role requires a sound knowledge of websites (front end and back end), social media, CRM concepts, database structures, and analytical and campaign management tools. This position will take the lead on all marketing-related activities for their assigned business units, from initiating and assisting with market research and creating strategic marketing plans, to graphic design and troubleshooting website functionality.

**Job Responsibilities include**:
**Strategic Marketing Planning and Execution**
- Develop and implement strategic marketing plans for each assigned business unit, highlighting SMART goals to achieve with very targeted strategies and tactics to focus all task activities and projects for the fiscal year ahead

**Content & Website Development**
- Identify and implement opportunities to improve our websites with content and technical updates
- Continuously improve our online presence and organically build our audience using SEO best practices
- Responsible for the daily management and monthly reporting of online presence analytics
- Research and write accurate and original content to drive traffic and draw qualified interest for our products and services
- Creating, editing, and publishing announcements for new product and service offerings

**Digital Marketing**
- Execute all elements of digital marketing strategies identified in annual plans
- Manage digital advertising campaigns, including Google Ads, social sponsored posts, and programmatic display campaigns, to make recommendations and adjustments to optimize regularly, and conduct A/B testing
- Report building - create analysis reports on KPI’s by campaign for each business unit using Microsoft Dynamics CRM
- Analyze trends in data by campaign to ensure we are maximizing our ROI, and identifying non-performing campaigns to target for improvement
- Collaborate with social media content creators to develop content and campaign ideas for our social media channels (LinkedIn, Facebook, Instagram, Google My Business, and YouTube)
- Light graphic design for various digital product flyers and catalogues

This position operates from the Langley, BC branch of Venturis Capital, located in the Port Kells industrial district, with the potential to work in a hybrid format remotely one to two days per week once initial training is completed.

You are naturally curious and tenacious, and love to dig in and understand what works and what doesn’t and aren’t afraid to adjust plans accordingly.

You are highly creative in coming up with out-of-the-box ideas to increase engagement across our digital properties.

You have a strong understanding of how online organic search algorithms work, and it would be a bonus if you are tech savvy with the ability to implement tracking strategies for ROI.
- Post-secondary diploma or degree, preferably in marketing
- 2+ years' experience in a digital marketing role
- Knowledge and understanding of SEO and SEM best practices
- Experience with CMS website platforms (WordPress, Sitefinity, etc.)
- Experience with SEO and website quality management programs (Google Analytics, Google Search Console, SEM Rush, Moz, etc.)
- Experience with developing marketing campaigns utilizing CRM systems an asset
- Understanding of the importance of safety training across all roles and industries
- Experience promoting safe work programs is considered an asset
- Microsoft Office skills with a very high level of efficiency in MS Excel, Word, and Outlook
- Excellent problem solver with the ability to multi-task
- Exceptional organizational skills

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