Marketing and Communications Production Manager

4 weeks ago

Kingston, Canada Downtown Kingston BIA Full time

**Company Culture**

We are a team of motivated professionals who are passionate about the success of downtown Kingston. We appreciate the special nature of our community, and take pride in knowing that our efforts contribute to its success and growth. Our office environment is busy, collaborative, and friendly. We enjoy creating memorable experiences and bringing joy to our members, visitors, and residents.

**Who We Are**

In towns and cities across Canada, Business Improvement Areas (BIAs) play a vital role in fostering economic vitality and strengthening community bonds. BIAs are not-for-profit organizations, funded by the member business and property owners whose properties exist within designated districts. BIAs collaborate with members, partners, and stakeholders to create inviting environments, encourage meaningful connections, and stimulate economic growth.

**Purpose**

Our purpose is to foster a downtown environment in which businesses can thrive. We achieve this by developing engaging community events and programming, supporting and advocating for our members, and promoting our beautiful downtown as an exciting, vibrant, and welcoming destination for all.

**Goal Statement/Summary**

Reporting to the Director of Business Development and Communications, the Marketing and Communications Production Manager is responsible for the management of Downtown Kingston's marketing and communications initiatives, addressing both membership and visitor/public audiences. The incumbent develops, oversees, implements, and manages production, working with a variety of communications mediums, including, but not limited to, in-person communications, direct mail, print media, collateral materials, various social media, radio, television, website, e-newsletters, and other digital media. These initiatives tactically target the BIA’s various audiences, and align with the organization’s strategic priorities.

**Key Responsibilities**:

- Manage multiple marketing and communication deliverables, overlapping campaigns, projects, and events. Ensure planning allows for creative development and production in alignment with the BIA brand identity and Strategic Plan.
- Lead content producers in continuously developing creative, engaging, and effective content.
- Research, engage, and connect with various target audiences across relevant member-facing and public-facing platforms.
- Coordinate, enhance, supply, and maintain a well-organized, up-to-date content library (comprising photography, video, audio, and written content), anticipating future content needs, identifying target audiences, and managing freelance professionals as needed.
- Drive the growth of the BIA's social media presence by maintaining a strategic posting schedule, tracking performance metrics, all while adhering to industry best practices and the BIA's brand guidelines.
- Manage a comprehensive strategy addressing and enhancing the overall SEO of the BIA's websites, maintaining procedures for optimal performance.
- Leading the marketing team in maintaining the organization's online presence, including generating and curating content for websites, social media channels, and newsletters, while adhering to spamming laws (CASL).
- Identify opportunities for audience development, outreach, and engagement and craft impactful messaging across appropriate channels.
- Lead the marketing team in the timely design and production of collateral materials, including but not limited to posters, outdoor signage, brochures, flyers, handbills, event programs, street banners, rack cards etc. as fitting to BIA campaigns and priorities.
- Devise effective member engagement strategies aimed at cultivating a strong, engaged, and informed membership.
- Set clear, measurable goals and timelines for various projects with competing priorities while acting as a liaison between all BIA departments to ensure projects remain on schedule.
- Continuously research industry best practices, trends, and new strategies that may impact the BIA and its membership, and effectively communicate these insights to staff, the Board, committees, and members as necessary.
- Collaborate with partner organizations under the guidance of the Director of Business Development and Communications to fulfill sponsorships, co-branded events, campaigns, promotions, and programming, while working with various stakeholders and maintaining alignment with BIA priorities.
- Oversee and collaborate closely with Marketing & Communications Producers, providing leadership, motivation, expertise and inspiration to foster exceptional teamwork and production.
- Be prepared for activities outside the office, including working beyond regular office hours and in various weather conditions during events, potentially on weekends, and be ready to undertake relevant special projects as assigned from time to time.

**Competencies and Skills Required**:

- Certificate or diploma from accredited University or College in Communications,

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