Category Marketing Manager
3 weeks ago
Vitalus Nutrition has grown from a small family-owned business to a trusted international supplier of specialty dairy ingredients for large-scale processors and brands. Our transparent, ethical and service-driven approach has helped us build long-standing relationships with customers throughout the world. Our purpose is to improve lives by unlocking the nutritional value of milk.
**Bringing Milk to Life**
We constantly look for ways to improve the work environment, provide a safe workplace, communicate company information, encourage employee collaboration, and provide ongoing training to assist employees in performing their current job and preparing for career opportunities. Our compensation and benefits package is very competitive.
We pride ourselves on creating a healthy, respectful, and safe work environment where managers and co-workers care about who you are and support you in learning this new role. As a company, our employee engagement is higher, this relates to our core values of CARE, INTEGRITY and EXPERTISE.
**POSITION OVERVIEW**:
The primary role of the **Category Marketing Manager** is to manage the marketing recommendations to support the category management business objectives. They will work with cross-functional partners to develop and execute an effective short & long-term marketing plan, to meet these goals.
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VALUES: Integrity, Care & Expertise (ICE)*
- **PURPOSE: Improving Lives - By unlocking the Nutritional Value of Milk**
**KEY RESPONSIBILITY AREAS**
- Development of organizational knowledge of the market, key trends and market characteristics to drive growth for the category.
- Define the overall new product development pipeline for the category based on market insights and customer demands to promote sales opportunities.
- Define the competitive advantages and strategy based on the competitive landscape analysis.
- Ensure NPD justification and innovation projects for the category in collaboration with stakeholders.
- Achieve better product positioning and marketing activity in collaboration with the sales team.
- Identify further growth opportunities based on sales and market data analysis.
- Represent Vitalus to the customer as the expert in the category and its end users.
- Ensure technical information for category availability for technical sales and customers.
- Ensure the category has clear communication across all touchpoints.
**COMPETENCIES (Knowledge, Skills, Ability)**
- Ability to organize and manage multiple concurrent projects and priorities and effective work through ambiguity and complex situations.
- Strong assessment, evaluation, critical thinking, and problem-solving skills
- Ability to effectively collaborate and partner with internal and external stakeholders.
- Action-oriented, self-starter with a hands-on approach.
- Strong problem-solving and decision-making skills.
- Flexibility to think and react quickly to changing situations and adjust to changing priorities
**MINIMUM QUALIFICATIONS**
- Degree in Business Marketing or a relevant field with at least 3 years work experience in a similar role.
- The mix of marketing strategy in-house, B2B, CPG.
- Previous experience in the effective coordination of projects, annual business plans, and internal/external events.
- Proficient with social media tools and platforms; Hootsuite, Adobe InDesign, Adobe Photoshop, Facebook, Instagram, LinkedIn, and Twitter.
- Professional level proficiency in MS Office.
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