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Project Lead, Marketing

4 months ago

Boisbriand, Canada Kinova Full time

By joining Kinova, you will have the chance to work in a dynamic, innovative, human and friendly environment that will allow you to grow with stimulating projects on a daily basis.

Our Marketing team is looking for a Project Lead, Marketing. This role is important for the evolution, planning and coordination of projects. In other words, you will be responsible for the progress of the team's various projects, the performance and evolution of our digital campaigns, as well as the development of content strategies consistent with our brand.

**MAIN RESPONSIBILITIES**:
Project Management:

- Actively participate in the development and implementation of marketing initiatives for various robotic products;
- Ensure the progress and coordination of multiple digital projects (SEM, SEO, ad campaigns, social media, website improvements, etc.) simultaneously by working with multiple internal stakeholders, agencies and vendors;
- Maintain the digital platform roadmap and monitor performance,
- Ensure the follow-up of deliverables;
- Coordinate relationships with our various distributors and partners in relation to our brand image and content.

Collaborate with the sales team and lead generation:

- Create, plan and collaborate on web traffic and awareness strategy in collaboration with agencies (conversion funnels);
- Coordinate advertising campaigns with the media placement agency and graphic designers, analyze results and make recommendations;
- Support the sales force in the preparation of various marketing tools (brochure, material support, etc.);
- Actively collaborate on future marketing automation project.

Content strategy:

- Produce and/or create digital content to convince and achieve a targeted goal;
- Develop the editorial calendar and ensure its distribution on our social networks;
- Support the internal content strategy of the different markets;
- Manage the various contents and visuals on both websites.

POSITION REQUIREMENTS
- Bachelor's degree in marketing, communications or other related education;
- 5 to 7 years of experience in a similar role;
- Must have worked in B2B in an innovation or high-tech industry;
- Experience in SEO, SEM, social media, Google Analytics, MailChimp.

ASSETS
- Experience in robotics and/or automation;
- Computer skills: Canva, Photoshop.

WHAT WE OFFER
- Teleworking;
- Competitive salaries;
- Group RRSP with employer contribution;
- Group insurance paid at 50% by Kinova;
- Stable schedule;
- Up to 4 weeks of vacation;
- Personal days off in addition to vacation;
- Snacks, coffee, and fresh fruit at all times;
- A dedicated and great work team;
- A state-of-the-art environment;
- A company culture focused on the development of each individual;
- Free parking;
- Electric vehicle charging stations;
- Regular social and sporting events;
- And much more, but you'll have to meet us to learn more...