Communications & Marketing Specialist

2 months ago

Vancouver, Canada UBC Full time

Staff - Non Union
Job Category
M&P - AAPS
Job Profile
AAPS Salaried - Information Services, Level B
Job Title
Communications & Marketing Specialist
Department
Department of Ophthalmology | Faculty of Medicine | Provost and VP Academic
Compensation Range
$6,747.50 - $9,701.42 CAD Monthly
The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.
Posting End Date
October 20, 2024
**Note**: Applications will be accepted until 11:59 PM on the Posting End Date.
Job End Date
Oct 20, 2025
At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.
Job Summary
The Communications and Marketing Specialist is responsible for developing, managing, and executing all communication, marketing, and outreach strategies to enhance the reputation, engagement, relationships, and awareness of initiatives for all units and programs within the Department of Ophthalmology and Visual Sciences at the local, provincial, and international level. Working in a matrix reporting structure, this role collaborates across Ophthalmology units to implement both department-wide and unit/program-specific strategies through a variety of print, web, video, and digital/social media projects. This role provides writing, publishing, photography, graphic design, web design, podcasting, and video content development and editing skills to the establishment and maintenance of high-quality communications and marketing standards, and accuracy of publications in print and web-based media. This role is expected to be able to move seamlessly between communications strategy, high-impact marketing projects, and integrated communications, all while building a strong community within Ophthalmology and Visual Sciences. This role includes developing communications for international Ophthalmology and Visual Sciences communities at the direction of the Head.
This position is critical to fundraising initiatives through the creation of reports and development of materials to promote the activities of the Department with internal and external stakeholders. The Communication and Marketing Specialist is expected to meet with stakeholders as required to successfully complete the task.
This role requires an incumbent who is flexible, adaptable, and comfortable working across multiple units/programs with a high level of ambiguity as systems and processes are established.
Organizational Status
The Department of Ophthalmology will strive for excellence in health care delivery, education and research. The mission of the staff of the department is to:

- Provide exemplary patient care to set standards and establish a base for outstanding teaching and research programs in Ophthalmology
- Disseminate and preserve knowledge for medical students and postgraduate students and provide continuing medical education for practicing physicians
- Encourage understanding for patients and families of their eye diseases
- To provide training in clinical and research Ophthalmology to programs in emerging nations

This position has functional reporting to the Department Head and takes direction from the Head and Administrative Manager for the Department of Ophthalmology and Visual Sciences.
Work Performed
- Creative writing.
- Leads the development and implementation of strategic communication and marketing plans that reflect and support achievement of the Department and unit/program goals.
- Creates, maintains, and communicates project timelines, schedules, and cost estimates that support the progress of initiatives, including post-mortem reports, analysis, and recommendations for future improvements.
- Ensures that initiatives effectively promote the objectives and key messages and are aligned with communications and marketing strategies, and the branding and reputation of the Faculty of Medicine and UBC.
- Ensures consistent messaging across all units/programs within the Department of Ophthalmology and Visual Sciences while tailoring content and voice to the respective channel and audience.
- Leads the development of a strong web presence for the Department, including graphics, photos, and video. Develops and maintains web content style guides, standards and templates.
- Oversees the development and maintenance of web platforms including directing the work of external service providers.
- Develops, manages, and evaluates a ro

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