Junior English Copywriter
4 days ago
As a Junior Copywriter, you must be a creative problem solver and adept at negotiating key deliverables with exceptional quality and proficient speed. You love the written word for its power to persuade, and you know how to simplify complex ideas into highly creative, action-oriented content and solutions. You contribute to the development of program strategies and create communication solutions that are creatively compelling, on strategy and motivate desired consumer behaviour. You’re also a lover of all things related to advertising and marketing and an even bigger fan of popular culture, keeping yourself up to date with all the latest trends and developments in current affairs, lifestyle, tech and the arts.
**Responsibilities**
- Envision and facilitate the development of fully integrated advertising, digital, social and content projects by providing ideas and copy that are compelling and on-brand.
- Regularly attend and participate fully in briefs, product group meetings and client presentations; attend client briefs and research as needed.
- Collaborate fully with Art Directors, Designers and Production to translate marketing strategies into innovative, viable, and benefit-oriented creative concepts and formats.
- Present concepts to clients for discussion and approval in a compelling and authoritative manner to sell your ideas.
- Support creative concepts by providing verbal and written rationales as requested.
- Examine copy consistently throughout a project to ensure it is cohesive and reflective of the brand tone of voice.
**Qualifications**
- 1 to 3 years of agency experience in Copywriting
- B.A. Degree in English or Diploma in a Copywriting Program, an asset
- Must have a portfolio demonstrating exceptional creativity and the ability to create ideas that will motivate consumers
- Demonstrated ability to rationalize, judge and organize ideas
- Must have a strong passion for the business
- Though your work is English creative, added proficiency in French would be ideal
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En tant que concepteur-rédacteur junior, vous réglez les problèmes de manière créative et vous êtes en mesure de livrer la marchandise dans des moments clés, avec aisance et rapidité. Le pouvoir de persuasion des mots vous passionne et vous savez comment transformer des idées complexes en solutions concises, hautement originales et axées sur l’action. Vous participez à l’élaboration de stratégies et vous proposez des approches de communication créatives, éloquentes et fidèles à la ligne de conduite, pour diriger le consommateur vers le comportement désiré. Vous êtes un adepte de tout ce qui entoure la publicité et le marketing. Avide de culture populaire, vous êtes au fait de toutes les dernières tendances et évolutions en matière d’actualité, de mode de vie, de technologie et d’art.
**Responsabilités**
- Concevoir et soutenir le développement de campagnes publicitaires entièrement intégrées et de mandats numériques, sociaux et de contenu, en fournissant des idées et des textes convaincants et qui collent à l’image de la marque.
- Participer activement aux briefs sur une base régulière, aux réunions produit et aux présentations client; assister aux briefs client et effectuer des recherches, au besoin.
- Collaborer activement avec les directeurs artistiques, les designers et la production pour transformer des stratégies marketing en concepts et formats créatifs novateurs, viables et axés sur les bénéfices produits.
- Résumer l’information clé du projet et appliquer les connaissances acquises en élaborant des concepts efficaces et originaux à l’appui des objectifs.
- Présenter des concepts au client pour discussion et approbation d’une manière convaincante pour vendre efficacement vos idées.
- Appuyer les concepts de création en fournissant des argumentaires verbaux et écrits, au besoin.
- Analyser les documents de manière continue au cours d’un projet afin de veiller à ce qu’ils reflètent le ton de la voix de la marque.
**Qualifications**
- Posséder de 1 à 3 ans d’expérience en agence à titre de concepteur-rédacteur
- Détenir un baccalauréat en anglais; un certificat dans le cadre d’un programme de conception-rédaction est un atout
- Détenir un portfolio démontrant une créativité exceptionnelle pour trouver des idées qui inciteront les consommateurs à acheter un produit ou à utiliser un service
- Démontrer la capacité de rationaliser, évaluer et organiser des idées
- Faire preuve d’un grand enthousiasme à l’égard du milieu publicitaire
- Bien que votre travail créatif soit en anglais, une maîtrise du français serait idéale
**The Company**
- McCann Worldgroup Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supp
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