Junior Marketing Coordinator, Montreal

4 weeks ago

Montréal, Canada Groupe Lemur Inc. Full time

**ABOUT GROUPE LEMUR, INC. (GLI)**

Since 1992, Groupe Lemur Inc (GLI) is specialized in the development and manufacturing of premium newborn, infant, toddler, junior and family apparel. Headquartered in Montreal, Quebec, we are a privately owned and operated family business focused on crafting high-quality pieces that adhere to the strictest standards. Like family, we are passionate about building lasting relationships with our employees and customers.

**THE OPPORTUNITY**

**RESPONSIBILITIES**

Content Marketing (40%)
- Write highly effective and targeted copy for both brands, including but not limited to: landing pages, contests, homepages, static content pages.
- Develop attention-grabbing copy for online advertising initiatives, including PPC campaigns, social media ads, and any other display or search ads as required.
- Collaborate with Graphic Designers to ensure copy tone and style are consistent with visual tone and style
- Write and edit and translate any additional copy required for Marketing Department, including but not limited to: catalogues, in-store signage, traditional advertising, or internal communications.
- Coordinate content translation or outsourcing of copywriting as required for product descriptions and blog content, and monitor content quality.
- Assist with planning and execution of content creation photoshoots

***Social Media (30%)
- Creation and publishing of social media content, including: conception, creation, approvals, scheduling, posting, monitoring and engaging
- Daily comments tracking and community engagement
- Ensure social media calendar is in line with the Marketing Calendar and Content Calendar
- Assist with influencer marketing, including: identifying and selecting potential collaborators according to set criteria, liaising with influencers, customer service, samples and packages, and content delivery
- Collaborates with Marketing Department for PR initiatives, and to reinforce marketing activity through social media
- Coordinate with Customer Service Team to quickly resolve customer issues through social media channels

Ecom (30%)
- Customer service
- Assistant with back-end website tasks

**QUALIFICATIONS & SKILLS**
- Bachelor’s Degree in journalism, communication, marketing or a relevant combination of education and experience
- Demonstrable experience in content writing and / or social media management
- Impeccable French language writing skills, with an ability to translate concepts into catchy, on-brand content
- Maintain good working knowledge of principles of SEO, including keyword research and Google Analytics, and is highly knowledgeable in the principles of social
- Organized and articulate, with impeccable attention to detail
- Experience working in a fast-paced, complex, yet dynamic work environment and able to multitask on a variety of different projects
- Solid understanding of SEO best practices
- Experience with social media management tools, an asset
- Knowledge of Google Analytics, an asset

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