Marketing Analyst

7 months ago

Windsor, Canada Tepperman's Full time

YOU WILL NEVER GET BORED AT TEPPERMAN'S

We are a dynamic, high-energy retailer that is currently in its 3rd generation of family ownership. We sell furniture, mattresses, appliances, electronics, and home accents to a diverse customer base in Southwestern Ontario. It is a unique and highly personal business - family-owned and not part of a nationwide chain.

We encourage long term staff relationships by providing fulfilling opportunities in a casual, balanced and respectful work environment.

Why Choose Us?

We believe in creating lasting relationships with our employees, built on our core values of Trust, Respect, Family, Teamwork, Passion and Innovation. And our employees would agree, having selected us as a Great Place to Work through the annual survey measuring Employee attitudes at Tepperman’s.

**Here’s a look at what makes us A Great Place to Work**:
90% Agreed “This is a physically safe place to work”
88% Agreed “People here are treated fairly regardless of their gender.”
92% Agreed “People here are treated fairly regardless of their sexual orientation”.
84% Agreed “I feel good about the way Tepperman’s contributes to environmental sustainability.”
81% Agreed “My manager is approachable, easy to talk with.”

Join Our Team Today

Why work at Teppermans?
- Attractive benefits package
- Professional development opportunities
- Generous employee pricing and discounts
- Paid vacation, holidays, and more
- Company-matched pension plan

OUR CULTURE

Tepperman’s is a business built on the same foundation as a strong family - loyalty, respect, accountability, and integrity. We work hard to build a brand people can trust and rely on for all of their home furnishing needs.

We draw from nearly 100 years of our rich heritage, to create new ways to meet the ever-changing needs of our employees and customers.

Our Opportunity

Tepperman’s is seeking an intellectually curious, collaborative data-driven professional to work as an insight expert, statistician, data miner, and business analyst for the Marketing department. Reporting to the Director of Marketing & Ecommerce, our Marketing Analyst will use statistical analysis and data mining techniques to better understand how we can improve our business, both online and in-store.

Who You Are
- You have a passion for analytics, testing and failing quickly
- You’re always looking to learn, collaborate and have a growth-mindset
- You have a proactive mindset, are comfortable with ambiguity, and the drive to take initiative.
- You're meticulous, resilient and have a high “figure-it-out” quotient
- You have can build fact-based insights, coupled with a desire to optimize

Your Key Responsibilities

Working with complex and diverse data sets (Retail POS, data warehouses, demographics data, customer transactional sales, Discounting promo codes, customer financials, online & offline campaign results, product sales, retail categories, SKU data, etc.) to extract information to discover, interpret and deliver compelling analyses and actionable insights.
- Measure ROI of online and offline marketing campaigns
- Build the marketing analytics deck for the department and draw actionable insights from the data provided for all marketing campaigns.
- Data mining capabilities and aggregate complex and detailed findings and business patterns to all levels of marketing management and be comfortable presenting results that is easy to comprehend and gain insights
- Monitor & analyze data via weekly, monthly, yearly reports, and on an ad hoc basis to drive optimization decisions and effectively manage performance
- Conduct regular "deep-dives" to understand changes in Flyer, Mailer, Catalogue etc. ) to analyze effectiveness and develop an optimization strategy
- Answer complex—and sometimes ambiguous—business questions by translating them into data analysis (e.g. business trends, customer behaviour across different channels, purchase patterns, conversion rates, demographics, store traffic, channel behaviour etc.) and delivering the results in an understandable and actionable manner
- Be the data evangelist who collaborates regularly with the Media Planner, and cross-functional teams to answer key business questions

Your Qualifications
- Undergraduate degree in data science, or business analytics or marketing.
- Minimum 4+ years marketing analytics experience, both online and offline and/or previous business consulting experience.
- Experience working on Klaviyo and Attentive campaign analytics to dig deeper into metrics performance metrics to better understand the revenue that is directly attributable to each campaign.
- Experience with web analytics platforms such as Google Analytics GA4.
- Conduct competitive research and analyze benchmarking data.
- Strong data visualization skills and presentation skills to simplify and package complex ideas into intuitive, decision driving senior leadership presentations.
- Sound knowledge of strategies aro

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