SEO/sem Specialist

3 weeks ago

Vancouver, Canada Backbone Full time

At BACKBONE, we are looking for a SEO/SEM Specialist. If you have what we are looking for, go ahead and be part of our team
Vancouver
Full Time
SEO/SEM Specialist

**Job description**:
SEO/SEM Specialist (Expresia)

Full-time position at 40 hrs/week

**Hiring office**: Vancouver, Canada Location: Remote - Americas & Europe (or 2 - 4 hours or more of overlap with 8 AM-4 PM PST.)

**Role/Purpose**:
As a contributing member of the Expresia marketing team, the position is responsible for managing our SEO/SEM strategy and initiatives based on business growth, key performance metrics, and digital marketing needs.

**Qualities/Expertise needed**:

- Bachelor’s degree (or higher) in Marketing, Advertising or a related field.
- Clear and current understanding of inbound marketing fundamentals: SEO/outreach, content marketing, analytics, social media, and community building.
- At least two years of experience running SEM and/or SEO efforts in the software space.
- Highly skilled in ideation, design and prototyping tools (Miro, Figma, Photoshop, Illustrator, and/or other design tools).
- Exceptional collaboration and communication with cross functional teams to identify pain points, opportunities and outcomes.
- Strong grasp on data analysis to draw conclusions and build recommendations.
- Outstanding ability to think creatively and identify and resolve problems.
- Excellent analytical, organizational, project management and time management skills.
- Excels in a remote-first, writing-based culture of freedom and responsibility.
- Strong command of business English (B2 or higher).

**Principal Duties and Responsibilities**:

- Develop and execute a growth strategy within our web presence using SEO/SEM to drive demand and help grow revenue for Expresia and our customers.
- Create, implement and continuously optimize online advertising campaigns to drive continued growth in a high-performing marketing channel.
- Review and analyze company and clients’ sites for areas of improvement.
- Ensure accurate conversion tracking and attribution.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Manage outreach and link-building efforts to drive visibility within search engines.
- Work closely with creative and content teams to improve site performance and conversions.
- Prepare data sets, recommendations, analyzes and reports for the purpose of optimizing activities.
- Contribute to the design and implementation of marketing automation tactics and tools.
- Cooperate with other departments and external suppliers in relation to marketing efforts.
- Conduct ongoing, detailed competitive analysis and produce documentation regarding competitors’ strengths and weaknesses with regards to their performance marketing efforts.
Share this Position

  • Digital Marketing Specialist

    1 month ago

    Vancouver, BC, Canada Pan-Pacific Personnel Inc. Full time

    Job Title: Digital Marketing Specialist (SEO/SEM) Reference #: PFMSBC021123 Duration of employment: Permanent Full-time or Part-time Employer: Hardwood flooring company Location: South Vancouver, BC Starting Date: ASAP Work hours: Mon-Fri (between 9am and 5pm) Hybrid work Compensations: $48K – 60K or $24-30/hr. (DOE) Benefits (after 3 months’...

  • SEO and Marketing Specialist

    2 days ago

    Vancouver, Canada Stockhouse Publishing Full time

    We are a fast paced, fun and progressive company with verticals in Canada, Australia and Germany. Working with our team gives you exposure to a variety of learnings in the stock market and financial industries with a consistent influx of interesting trends and clients, propelling growth. Working on a global approach to success, we are excited to share...

  • SEO/Content Specialist

    1 week ago

    Vancouver, Canada Rely Digital Full time

    Job DescriptionCompany Description: Rely Digital is a Vancouver-based digital marketing agency that believes in building great media plans that focus on results. We specialize in measurement and analysis alongside campaign management, taking pride in working with our clients to achieve their goals.Role Description: We're seeking a talented Content and SEO...

  • SEO/Content Specialist

    2 weeks ago

    Vancouver, Canada Rely Digital Full time

    Job Description Company Description:Rely Digital is a Vancouver-based digital marketing agency that believes in building great media plans that focus on results. We specialize in measurement and analysis alongside campaign management, taking pride in working with our clients to achieve their goals.Role Description:We're seeking a talented Content and SEO...

  • SEO/Content Specialist

    2 weeks ago

    Vancouver, Canada Rely Digital Full time

    Job Description  Company Description: Rely Digital is a Vancouver-based digital marketing agency that believes in building great media plans that focus on results. We specialize in measurement and analysis alongside campaign management, taking pride in working with our clients to achieve their goals. Role Description: We're seeking a talented Content...

  • SEO/Content Specialist

    1 week ago

    Vancouver, Canada Rely Digital Full time

    Job Description Company Description:Rely Digital is a Vancouver-based digital marketing agency that believes in building great media plans that focus on results. We specialize in measurement and analysis alongside campaign management, taking pride in working with our clients to achieve their goals.Role Description:We're seeking a talented Content and SEO...

  • SEO/Content Specialist

    1 week ago

    Vancouver, Canada Rely Digital Full time

    Job Description Company Description:Rely Digital is a Vancouver-based digital marketing agency that believes in building great media plans that focus on results. We specialize in measurement and analysis alongside campaign management, taking pride in working with our clients to achieve their goals.Role Description:We're seeking a talented Content and SEO...

  • SEO/Content Specialist

    2 weeks ago

    Vancouver, Canada Rely Digital Full time

    Job Description Company Description:Rely Digital is a Vancouver-based digital marketing agency that believes in building great media plans that focus on results. We specialize in measurement and analysis alongside campaign management, taking pride in working with our clients to achieve their goals.Role Description:We're seeking a talented Content and SEO...

  • SEO/Content Specialist

    2 weeks ago

    Vancouver, BC, Canada Rely Digital Full time

    Job Description Company Description:Rely Digital is a Vancouver-based digital marketing agency that believes in building great media plans that focus on results. We specialize in measurement and analysis alongside campaign management, taking pride in working with our clients to achieve their goals.Role Description:We're seeking a talented Content and SEO...

  • SEO/Content Specialist

    1 week ago

    Vancouver, BC, Canada Rely Digital Full time

    Job Description Company Description:Rely Digital is a Vancouver-based digital marketing agency that believes in building great media plans that focus on results. We specialize in measurement and analysis alongside campaign management, taking pride in working with our clients to achieve their goals.Role Description:We're seeking a talented Content and SEO...

  • SEM Manager

    5 days ago

    Vancouver, Canada Apryse Full time

    The Job Overview We are seeking an SEM Manager to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Google Analytics. Your primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can...

  • SEM Manager

    4 days ago

    Vancouver, Canada Apryse Full time

    The Job OverviewWe are seeking an SEM Manager to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Google Analytics. Your primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can...

  • Sr Technical SEO Specialist

    3 days ago

    Vancouver, BC, Canada T-Net British Columbia Full time

    Job Purpose: The Technical SEO Specialist is responsible for technical SEO audits, recommendations and hands-on implementation along with on-page SEO, internal linking, and site buildouts for Word Press sites across the companies site network. Job duties and responsibilities: Reporting o In-depth experience with website analytics tools (e.g, Google...

  • Manager, International SEO

    4 weeks ago

    Vancouver, Canada Lululemon Full time

    who we are lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis...

  • Google Ads and SEO Specialist

    1 month ago

    Vancouver, Canada 57th Street Marketing | Digital Marketing Agency Full time

    **Who we are**: 57th Street Marketing works with some of the most successful brand names in North America. We are looking for a talented and dedicated digital ads specialist who also has a solid understanding of SEO. **The Role**: For this role, you must be comfortable and have experience working with campaign budgets in excess of 100k/year. Our client list...

  • Conversion Specialist

    4 weeks ago

    Vancouver, Canada Lush Handmade Cosmetics Full time

    The **Conversion Specialist** **plays an essential role in **growing talent** in our business through collaboration and sharing best practices with the **Digital team**. You know how to **be curious** about their opportunities, and how to **be real** with feedback and support. As a growing business, Lush needs people that can **adapt and evolve** to the...

  • Conversion Specialist

    4 weeks ago

    Vancouver, Canada Internal Job Board Full time

    The **Conversion Specialist** **plays an essential role in **growing talent** in our business through collaboration and sharing best practices with the **Digital team**. You know how to **be curious** about their opportunities, and how to **be real** with feedback and support. As a growing business, Lush needs people that can **adapt and evolve** to the...

  • SEO Team Lead

    1 week ago

    Vancouver, Canada SeoBrothers Full time

    1+ year of experience as an SEO Team Leader;Experience in competitive niches, e.g., payday loans, betting, gambling, essay, etc.;English proficiency at an Upper Intermediate level (ideally Advanced);Experience in effectively managing a team of SEO specialists;High-level understanding of On-Page and Off-Page website optimization;Understanding of White Hat and...

  • SEO Team Lead

    1 week ago

    Vancouver, Canada SeoBrothers Full time

    1+ year of experience as an SEO Team Leader;Experience in competitive niches, e.g., payday loans, betting, gambling, essay, etc.;English proficiency at an Upper Intermediate level (ideally Advanced);Experience in effectively managing a team of SEO specialists;High-level understanding of On-Page and Off-Page website optimization;Understanding of White Hat and...

  • SEO Team Lead

    1 week ago

    Vancouver, Canada SeoBrothers Full time

    1+ year of experience as an SEO Team Leader;Experience in competitive niches, e.g., payday loans, betting, gambling, essay, etc.;English proficiency at an Upper Intermediate level (ideally Advanced);Experience in effectively managing a team of SEO specialists;High-level understanding of On-Page and Off-Page website optimization;Understanding of White Hat and...