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Advisor Loyalty Marketing

1 month ago

Remote, Canada WestJet Full time

**Why WestJet**:
Every WestJet journey has the potential to enrich lives; a career with us is no exception.

WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global.

**Join us and love where you’re going.**

**Remote Work**:
This position is eligible for remote work, within Canada, under our mobile workforce program.

**Overview of role**:
The Loyalty Marketing Advisor is responsible for ensuring effective advancement and consistent delivery of loyalty product messaging across all guest-facing touchpoints. This role acts as the primary point of contact for business units seeking loyalty marketing support, balancing organizational priorities and resources. Acting as a project manager they will liaise with stakeholders and channel owners from concept to final delivery. This Advisor will facilitate teams working together in providing assessments, shaping recommendations, creative development and final approvals. They are responsible for the marketing and overall market positioning and performance of a portfolio of specific products which could include the WestJet Rewards program and tiers, the WestJet RBC credit card products, lounges, airline partnerships etc.

**Key deliverables include**:

- Develop and execute marketing campaigns and communication plans to support new and existing loyalty products, as well as other identified go-to-market company initiatives
- Develop and deliver agency briefings, including providing key messages, channel mix, communication vehicles, and creative direction. Ensure key messages and tactics align to achieve campaign objectives and maintain brand consistency
- Primary contact with advertising agency to develop project concepts, provide direction on creative and copy, ensure projects are completed on-time and on-budget
- Set campaign objectives and metrics of success. Ensure key messages and tactics align to both achieve campaign objectives and maintain brand consistency
- Responsible for optimization of budget allocation, media mix and key messaging tactics
- Manage campaign financials (both media and creative), estimate development, monthly forecasting, PO establishment and invoice payments
- Responsible for building go-to-market plan for campaigns and initiatives
- Act as internal project lead for specified campaigns, ensuring effective facilitation of budgets, deadlines, task coordination and internal communication. Lead internal teams on campaign execution, including communication of roles and responsibilities, weekly status meetings and status reports to leader(s)
- Responsible for ensuring internal awareness of initiatives; may include front line roll out presentations and communications
- Monitor, measure, report and communicate on the success of initiatives and campaigns, discuss past results and make recommendations for future initiatives. Completion of campaign post mortem including delivery to leadership, partners and internal stakeholders
- Coordinate with cross-functional internal marketing groups to ensure brand and messaging alignment for all communications projects and strategies
- Ensure a consistent image and voice or tone is used for all in-market communications
- Build relationships and work effectively with external partners

**Experience and qualifications**:

- Degree in marketing or communications, or equivalent experience (5+ years) in marketing and/or advertising
- Experience planning and executing large scale campaigns across multiple mediums including TV broadcast, experiential, social, digital and out of home is essential
- Strong understanding of and experience in working within the current media landscape
- Ability to simultaneously manage all aspects of multiple projects while consistently meeting strategic objectives; keep deadlines and tight budgets; highly organized and detail oriented; provide clear internal/external communication; follow through on tasks; and collect and provide measurable results
- Ability to project manage campaigns from conceptualization to implementation with flawless execution
- Solid understanding and experience in managing external agencies (creative and media), partners and vendors
- Excellent communication skills and relationship management skills, with the ability to bridge communication between Marketing and internal/external stakeholders
- Team player with high standard of initiative and strong work ethic
- Experience in the hospitality, travel and/or aviation industry an asset
- Previous project management experience an asset
- Exhibit a high standard of excellence, enjoy a challenge and be results driven

**Please note**: this is a 14 month term opportunity

**The benefits of being a WestJetter**:
WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

- A fun and friendly culture with colleagues who work together to win
- Travel privileges for you