Manager, Marketing, Communications and Brand

1 month ago

Maple Ridge, Canada The ACT Arts CentreMaple Ridge Pitt Meadows Arts Council Full time

***

The Manager, Marketing, Communications and Brand (MMCB) joins a dynamic, energetic, and creative professional administrative team, with the responsibility of providing leadership in all areas of Marketing and Sales, Communications, and Brand Strategy, to promote the mission and services of The ACT Arts Centre to current and potential consumers and stakeholders.

**Key Responsibilities**
Marketing/Brand Management Responsibilities:

- Create and execute an annual marketing plan, including digital and social media strategies, based on data and analysis of economic trends, consumer behaviors and demographic characteristics of current consumers and likely consumers of The ACT Arts Centre’s programs and services for approx. fifty ticketed events per season, to meet objectives of annual budget and Strategic Plan.
- Oversight of creative production, copy, and distribution of all communications pieces in print and digital formats, including season brochure, fundraising materials, and other key marketing collateral.
- Develop and execute targeted sales and marketing plans for specific market segments and for new market segments to increase subscription and single tickets sales.
- Develop pricing recommendations, ticket sales revenue forecasts, and marketing expense budgets in conjunction with the Artistic and Executive Director for budget development.
- Develop and lead The ACT Arts Centre’s customer service presence, working with and managing the Ticket Centre Manager, to provide excellence in customer service.
- Ensure effective brand development, following strategy guidelines and clear brand messages communicated across all marketing and communications campaigns.
- Create and compile reports including stakeholder audit, ticket sales, participation analysis, customer survey data, and review and analysis of patron experience.

Management Responsibilities:

- Hire, supervise, support and evaluate all department staff.
- Develop, monitor, and administer department budget, work plans, and reports.
- Develop and execute department strategic plans as needed.
- Act as staff liaison for board committees as assigned
- Act as an Arts and Culture representative on various community and municipal taskforces and committees as may be assigned.
- Ensure that policy and procedures in Marketing, Sales, Communication, and Brand Management are reviewed and updated regularly.
Communication Responsibilities:

- Work with the Artistic and Executive Director to promote the organization to government stakeholders and other community partners.
- Ensure consistency in all organization communications.
- Provide strategic communication direction for art learning programs, special events, operations, and other programming related areas.
- Oversee public and media relations efforts and relationships.
- Other duties, projects and tasks as may be assigned by the Artistic and Executive Director.
Knowledge, Skills, Experience and Abilities;
- Post-secondary degree in Communications, Marketing or other related discipline, or work experience equivalent.
- Minimum of 5 years of progressive marketing, sales and or communications management experience, preferably within the Arts and Culture sector, with proven track record in achieving sales and marketing goals.
- Excellent written and spoken communication, leadership, interpersonal and presentation skills.
- Experience managing a team of staff.
- Ability to manage multiple and competing deadlines drive projects to completion
- Solid working knowledge of all cloud-based ticketing software systems, Square Space website platform and PC/Windows-based software and network environment including: MS Excel, MS Word, PowerPoint.
- Due to the nature of the business may be required to work some evenings and weekends.
- Other Skills: Collaborative, Results-driven, Resourceful, Observant, Intuitive, Proactive, Self
- starter, Thrives in a dynamic environment.

**Job Types**: Full-time, Permanent

**Salary**: $65,000.00-$70,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- Paid time off
- Vision care

Schedule:

- 8 hour shift
- Weekend availability

COVID-19 considerations:
Work Location: One location

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