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Web Marketing Associate

2 months ago

Thornhill, Canada Winsham Fabrik Canada Ltd. Full time

**Start Date: Immediate**

**The Opportunity**:
Winsham is a leading wholesaler, manufacturer, and distributor of bed, bath, table, healthcare, kitchen, and utility linen. We are a favourite Canadian supplier to commercial and institutional customers, as well as the hospitality, healthcare, and special events industry.

**Responsibilities**:

- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance and effectiveness of all digital marketing campaigns, both quantitative and qualitative evidence
- Brainstorming new and creative growth strategies through digital marketing
- Maintain content in our e-commerce platform, adding and removing items, maintaining, and enhancing product information and imagery, measuring engagement and sales, and reporting performance to key stakeholders and decision makers
- Plan and execute e-commerce activities (e.g., customer targeting, customer acquisition, customer service support, and ongoing customer communication)
- Responding to online product enquiries and the online chat
- Liaising with 3rd party partners to optimize our digital marketing strategy, and ensuring a successful customer e-commerce experience
- Processing online orders
- Understand growth objective, customer segments, product offering, and general business operations
- Performs other duties as assigned

**Minimum Requirements**
- University degree in Business or Marketing
- Minimum 1-2 years experience in related field (marketing, content writing, social media)
- Prior knowledge in the industry would be beneficial, however, willingness to learn and adapt in new environment is essential
- Digital marketing background is an asset
- Prior experience with social media marketing tactical experience, social analytics and measurement is an asset
- Experience creating targeted and segmented digital marketing campaigns
- Positive attitude and accountability, and high attention to detail
- Self-starter who takes initiative, looks at problems as an opportunity (to solve) and is not afraid to offer ideas
- Collaborative and team participant but able to work independently and meet deadlines
- Strong organizational, time-management, and planning skills
- Maintain up-to-date industry knowledge of trends, technologies, and best practices on an ongoing basis
- Strong customer service skills
- Fast thinker and learner
- Strong written and oral communication skills

**Ability to commute**:

- Markham, ON: reliably commute to work location

**Experience**:

- Related field (marketing, content writing, social media): 2 year (preferred)

Work remotely:

- No

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Extended health care
- On-site parking

Schedule:

- 8 hour shift
- Monday to Friday

Ability to commute/relocate:

- Thornhill, ON L3T 7N5: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

Work Location: In person

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