Loyalty Marketing Specialist

7 days ago


Thornhill, Ontario, Canada CAA Club Group Full time

About Us:

Get ready to drive your career forward. Life at CAA Club Group is fast paced, performance-driven and rewarding.

We value our Associates' career growth and ongoing professional development - and we regularly recognize their achievements and outstanding results.

We are caring. We are leaders. We are innovators. We are collaborative. We work hard and play hard. We're about doing what's right and feeling good about it

Who we are:

As Canada's largest automobile association, we are passionate about keeping our Members safe
- whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our two-million Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development
- and we regularly recognize their achievements and outstanding results. CAA Club Group (CCG) is known for providing stellar emergency roadside assistance to our motoring Members and non
  • Members. We work hard and play hard. We're about doing what's right and feeling good about it.

Position Details:

What you will do:

  • Create and execute endtoend multichannel marketing plans in accordance with Loyalty goals, strategy, and budget management
  • Proactively manage postanalysis reporting for every campaign initiative and summarize insights into recommendations
  • Analyze monthly Loyalty Program activity (i.e. transactions, CAA Dollars, etc.) to inform recommendations and plans around how to meet business and partner goals
  • Work with key stakeholders including the Loyalty Strategist, Loyalty Partners team, and external teams to leverage Loyalty best practices and facilitate marketing program execution
  • Support the Loyalty Manager in developing new marketing approaches and the annual marketing plan that will best communicate the value available to CAA Members.

Who You Are:

  • Completion of Post Secondary education preferably in business or marketing
  • 35 years related experience in a marketing role, preferably in CPG, loyalty or financial services
  • Past demonstration of critically analyzing data and situations to reach recommendations and conclusions
  • Ability to work within a fastpaced team environment and demonstrated multitasking, prioritization and organization skills

Our Commitment:


We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA).

CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

As an organization we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment

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