Customer Analytics Manager

3 weeks ago

Vancouver, Canada Jobber Full time

**Are you passionate about using data to drive impactful product decisions?**:
Then Jobber might be the place for you We're looking for a **Customer Analytics (Acquisition) Manager** to be part of our Business Analytics team.

Jobber exists to help people in small businesses be successful. As featured in the Globe and Mail, we work with home and field service companies to help them better quote, schedule, invoice and collect payments from their customers. Having been named the #2 fastest growing software company in Canada and one of Fast Company's Most Innovative Companies in 2020, it's clear we've come a long way from our first customer in 2011 - but we've just scratched the surface of what we want to accomplish for our customers.

Our product provides entrepreneurs the flexibility of working in their office or the field and we offer that same opportunity to our employees. You will have the choice to work in either our Edmonton or Toronto offices or remotely anywhere within Canada. We're committed to ensuring the best experience for all Jobberinos to do impactful work. We weren't named a top workplace in Canada for nothing

**The team**:
Business Analytics is part of the Business Operations team, our internal consulting team - they're the decision support mechanism that connects data, business insights and an internal tech stack (systems) with the rest of the organization. In essence, Business Analytics is a central function that exists to drive business outcomes in all corners of Jobber's ecosystem.

**The role**:
Reporting to the Head of Customer Analytics, the **Customer Analytics (Acquisition) Manager **will champion analytical initiatives designed to advance Jobber's Marketing and acquisition efficiency. The purpose of the role is to ensure that Marketing and Sales teams have all the information they need to make decisions to optimize the customer acquisition strategies. Jobber is growing at a fast pace and this role will support the company's growth strategy with critical insights and business recommendations.

The **Customer Analytics (Acquisition) Manager **will:

- Collaborate with Marketing leaders to understand their business objectives and define analytical requirements (e.g. analysis, KPIs, BI, Data Science) and socialize the proposals to ensure stakeholder' alignment & buy-in
- Perform in depth (hands-on) analysis to drive insights, and inform business recommendations
- Responsible for the development, oversight and presentation of marketing insights for business reviews and leadership updates
- Develop and implement solutions to measure and optimize the impact of marketing activities on Sales, Revenue operations, Customer Success & Product teams.
- Be a thought partner to Jobber's Marketing team by proactively proposing analytical solutions and data insights that drive improvement in marketing strategies, marketing budget optimization to drive higher ROIs
- Provide BI & Data team with requirements for customer analytics data, reports and dashboards
- Collaborate with Data Science team on ML / AI developments supporting Customer Acquisition Analytics, GTM Marketing strategy and development of automated A/B testing capabilities
- Support experimentation initiatives by providing requirements for A/B design and executing success measurement and statistical quantification
- Make recommendations that enhance our reporting capabilities, establish best practices and an ability to scale
- Be curious about possibilities and explore techniques, data or unique new ideas that drive business insights and enhance our capability of reporting ROI of marketing initiatives

**To be successful, you should have**:

- Experience in digital marketing analytics
- Deep understanding of SaaS business metrics & measurement for digital marketing effectiveness
- Strong quantitative skills and experience utilizing scientific analytical methods and quantitative analysis techniques
- Expert-level SQL programming skills
- Solid understanding of complex relational data structures
- Data Science experience and hands on knowledge of Python are an asset
- Exposure / Experience of Market Mix Modeling or Marketing budget optimization techniques is an asset
- Passionate about storytelling using data with an ability to synthesize complex information into simple, clear and compelling actionable insights
- Strong business acumen & ability to define strategic initiatives and oversee the development of impactful proposals
- Strong communicator with the ability to work collaboratively across multiple teams
- Ability to design solutions under data & time constraints
- Experience of mentoring junior analysts in the team is an advantage

**You should also**:

- Be proactive and relentless. You are comfortable seeking information independently, solving conceptual problems, corralling resources and delivering results.
- To have a strong and confident communication style. You have the ability to actively listen, empathize and consult with s

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