Product Development Specialist

7 months ago


Scarborough, Canada CanPrev Natural Health Products Full time

CanPrev is a proudly Canadian company that grew out of a desire to make all natural medicines safe, effective and accessible to everyone. For over eighteen years, we have focused on making the best possible products that informed patients and real natural practitioners can use. We believe the best natural medicines should come with the best product development and we are looking to grow our team.

You love condensing information and presenting it to others in a streamlined and informative way. If you think of yourself as a nutritional expert and educator with an affinity for marketing products - we want to hear from you

Reporting to the Director of Product Marketing, the Product Development Specialist will be a bridge between our Research and Development team and downstream Marketing and Sales teams.

ROLE AND RESPONSIBILITIES
- Deep dive with the R&D team to draw out what’s amazing in each and every product that we develop and carry
- Develop product strategy including audience segmentation and product positioning in the natural health space
- Manage the development process of packaging design and coordinate with in-house creative, regulatory and operations teams to bring the product to life
- Bring clarity to the rest of the company through well-designed product strategy reports and internal training. These briefings will be used by all teams to create consistent product positioning and messaging in our creative, marketing and sales efforts.

QUALIFICATIONS
- Degree in Science and Nutrition or related discipline
- Experience in consumer segmentation, in the 4 Ps of marketing (product, pricing, place, promotions), and navigating broad product lines
- Experience working with copywriting and design teams
- Experience in project management
- Working knowledge of project management platforms like Asana an asset
- Experience with the natural health industry an asset

**Job Types**: Full-time, Permanent

**Salary**: $55,000.00-$65,000.00 per year

**Benefits**:

- Company events
- Dental care
- Extended health care
- On-site parking
- Paid time off
- RRSP match
- Store discount
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Scarborough, ON M1S 3R5



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