Marketing and Communications Coordinator

4 weeks ago

Edmonton, Canada Edmonton West Animal Hospital Full time

**Job description**

**Responsibilities**:
The Communications and Marketing Specialist plays a crucial role in promoting the veterinary clinic's services, enhancing its brand image, and effectively communicating with clients, the staff and the community. This role involves crafting compelling marketing campaigns, managing digital presence, and fostering positive relationships with clients.

Key Responsibilities:
Marketing Strategy Development:

- Develop comprehensive marketing strategies aligned with the clinic's goals and values.
- Identify target demographics and create tailored marketing campaigns to attract new clients and retain existing ones.
- Conduct market research to stay updated on industry trends, competitor strategies, and client preferences.
- Content Creation and Management:

- Create engaging content for various platforms including website, social media, newsletters, and print materials.
- Write compelling blog posts, articles, and educational materials related to pet care, health, and clinic services.
- Manage content calendar to ensure timely delivery and alignment with marketing initiatives.
- Digital Marketing:

- Manage the clinic's online presence across social media platforms, ensuring consistent branding and messaging.
- Implement SEO strategies to improve website visibility and drive organic traffic.
- Client Engagement and Relationship Management:

- Act as a liaison between the clinic and its clients, responding to inquiries, feedback, and reviews in a timely and professional manner with management.
- Organize and plan marketing tools for Job Fairs and any other events that we may attend. Also, research and look for any Job Fairs in the area that we can attend to help with hiring and community outreach.
- Develop strategies to solicit client feedback and testimonials to enhance the clinic's reputation.
- Collaboration and Coordination:

- Collaborate with internal teams including veterinarians, receptionists, assistants and technicians to ensure marketing efforts align with clinic operations.
- Coordinate with external vendors such as graphic designers, printers, and advertising agencies to execute marketing campaigns effectively. As well as work with other clinics in the community. Do periodic visits and check ins with clinics, rescues and other animal based businesses within the community to promote, offer and communicate what we offer and what we can do to collaborate with others.
- Monitor and analyze marketing metrics and KPIs to measure the effectiveness of campaigns and adjust strategies accordingly.
- Brand Management:

- Develop and maintain the clinic's brand identity, ensuring consistency in messaging, tone, and visual elements across all channels.
- Monitor online reputation and actively manage brand perception by addressing any negative feedback or misconceptions in a proactive and professional manner.
- Identify opportunities for brand partnerships, sponsorships, or collaborations with local businesses, pet-related organizations, and community events.
- Staff Training and Communications:

- Develop Training Materials: Create training manuals, presentations, and other educational materials covering topics such as client communication, appointment scheduling, handling inquiries, and managing client expectations.
- Lead interactive training sessions for veterinary receptionists and assistants, focusing on effective communication techniques, conflict resolution strategies, and best practices for delivering outstanding customer service.
- Foster a Positive Culture: Promote a culture of empathy, professionalism, and excellence in customer service throughout the veterinary practice.
- Stay Updated: Stay abreast of industry trends and developments in veterinary care and customer service to ensure training materials and techniques remain current and effective.
- Collaborate with Management: Work closely with practice manager and supervisors to identify training needs, assess staff performance, and implement strategies for continuous improvement.
- Support Staff Development: Offer ongoing support and resources to empower veterinarians, technicians, receptionists and assistants to excel in their roles and grow professionally within the organization.
- Create a weekly newsletter, updating the staff of new policies, reminding of policies not being followed correctly and other information within the clinic.
- Client/Staff Education and Outreach:

- Develop educational materials, FAQs, and resources to empower pet owners with knowledge about preventive care, nutrition, and common health issues.
- Collaborate with veterinarians to create informative content addressing frequently asked questions and health concerns, enhancing client trust and loyalty.
- Advertising and Promotions:

- Plan and implement advertising campaigns across various channels including print, radio, digital, and outdoor advertising to reach target audiences and drive clinic visibility.
- Monitor advertising per

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