Avp, Active Trading, Social Content and Education

2 weeks ago

Toronto, Canada TD Bank Full time

**AVP, Active Trading, Social Content and Education, Direct Investing**:

- 424943BR

**Job Category - Primary**
- Wealth Management

**Work Location**
- 161 Bay Street Corporate

**Employment Type**
- Regular

**City**
- Toronto

**Time Type**
- Full Time

**Province/State**
- Ontario

**Hours**
- 37.5

**Workplace Model**
- Hybrid

**Pay Details**

**Department Overview**
- Position Overview:

- We are seeking a dynamic and enthusiastic Associate Vice President, Active Trading, Social Content and Education, Direct Investing, TD Wealth to join our team as a digital broker. As AVP, Active Trading, Social Content and Education, Direct Investing, you will play a crucial role in creating engaging content on YouTube, Twitter, Reddit, and other relevant platforms to acquire and engage clients for our digital brokerage services.
- You will be responsible for building a positive brand image, establishing a strong online presence, and fostering relationships with potential clients. As a public spokesperson for TD - you will develop and delivers economic and market insights with a passion for educating investors and helping TD Direct Investing active traders get their money right. You will be a dynamic public speaker and able to translate complex concepts and strategies to a variety of audiences.**Job Details**
- The role will report into the VP, Active Trader, TD Direct Investing.**Responsibilities**:
- Develop and execute a comprehensive social media strategy to promote our digital brokerage services and attract potential clients.
- Create high-quality, engaging, and informative content across various platforms such as YouTube, Twitter, Reddit, and other relevant channels.
- Collaborate with the marketing team to align content creation with the overall brand strategy and promotional campaigns.
- Engage with the online community, respond to comments, messages, and inquiries promptly and professionally.
- Build and maintain a strong online presence by actively participating in discussions and forums related to finance, investments, and trading.
- Utilize your existing social media following to amplify the reach and impact of our content.
- Showcase your expertise and provide valuable insights through your content, demonstrating your knowledge of the financial industry, complex trading platforms, and option trading strategies or day trading.
- Collaborate with influencers and industry experts to amplify brand awareness and reach a wider audience.
- Stay up to date with industry news, market trends, and competitor activities to identify potential business development opportunities.
- Represent the brand professionally at industry events, webinars, conferences, and other relevant networking opportunities.
- Provide regular reports on social media performance, content effectiveness, and audience insights to the management team.

**Job Requirements**
- Requirements:
- Bachelor's degree in marketing, finance, or a related field (preferred).
- Proven experience as a content creator or brand ambassador in the digital space, particularly on YouTube, Twitter, and Reddit.
- An existing social media following and examples of previous work, showcasing your ability to engage and grow an online audience.
- Proficiency in using complex trading platforms and experience with option trading strategies or day trading.
- Strong knowledge and understanding of social media platforms, trends, and best practices.
- Excellent verbal and written communication skills with the ability to create compelling and engaging content.
- In-depth knowledge of the financial industry, including brokerage services, trading, investments, and related topics.
- Ability to work independently and take ownership of content creation projects.
- Strong analytical skills with the ability to interpret social media metrics and draw actionable insights.
- Creative mindset with the ability to think outside the box and come up with innovative content ideas.
- Strong interpersonal skills and the ability to build and maintain relationships with clients, influencers, and industry professionals.
- A passion for finance and digital technology with a willingness to stay updated with the latest industry trends.

**Additional Information**
- If you are passionate about finance, social media, and creating engaging content that connects with potential clients, we would love to hear from you. Join our team as a Lead, Trader Education and play a crucial role in acquiring clients for our digital brokerage services while building a strong brand presence in the online community.

**Company Overview**

**Our Values**
At TD we're guided by our purpose is to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across

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