Martech Specialist
4 weeks ago
**MarTech Specialist**
- 072121
**Who you will be working with**
At Capgemini, we help our clients to embrace innovation and transformation to get the future they want. By combining strategy, technology, data science, and creative design expertise with an inventive mindset, we partner with our clients to innovate and transform their business, helping them navigate today, while plotting a course for the future.
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering, and platforms. The Group reported in 2021 global revenues of €18 billion.
Our brand promise “Get The Future You Want” reflects our passion for people and technology and highlights the company’s commitment to inclusion and sustainability.
An important aspect of ‘Get the Future You Want’ is to balance hybrid ways of working between your Capgemini office, home, and client location (where applicable). We recognize that it is an imperative to create flexibility so you can enjoy an optimal work-life balance and feel empowered to achieve success. When you come onboard, or before, please discuss this with your manager so you can agree the best ways of working for your role, team, and client.
**About this role**
We are looking for a highly motivated and experienced Marketing Specialist / Strategist to support the growth and to scale Capgemini Strategic Advisory Practice that includes Strategy, Design, Customer Data Platform (CDP) and MCM (Multi Channel Marketing space). This role will be key in growing Capgemini’s capability in the Customer and Front Office domain. The role will require entrepreneurial and out of the box thinking to continuously evolve and grow the practice
The ideal Specialist / Strategist role will:
- Possess personal brand, deep experience, curiosity and a passion for value realization in the Customer/Front Office space. Must have an established track record in front office value realization.
- Have experience and passion for personally managing relationships with Chief Marketing Officers (CMOs), Chief Sales Officer (CSO) and Chief Revenue Officer (CRO) domains and build relationships at our top accounts. Must demonstrate ability to establish relationships with CMO, CSO, CRO, CDO or their next levels.
- Be specialized in CRM, Customer 360, Martech Architecture and Marketing Technology Transformation
- Represent Strategic Advisory in collaboration with other Capgemini business line with our top MCM partners including Salesforce, Adobe, Tealium, Oracle, SAP, Microsoft, Redpoint, SAS, Cheetah Digital, Treasure Data and motivate them to lean in to partner deeply with Capgemini.
- Must have knowledge of evolving trends impacting Customer Data including regulatory changes, privacy considerations and evolving market trends implementations on any or combination of Customer 360, Customer Propensity/Scoring/Segmentation models, Customer Golden Record creation.
- Demonstrate strategy and delivery experience with at least two named CDP partners
- Work well in a matrixed organization by collaborating with- Account teams that manage relationships with our top accounts and help them exceed their goals through delivery of strategy and execution of Customer and Front Office offers.
- Customer Data Hubs/Customer Data Platform/CRM community by representing the value that Advisory brings from Strategy to Value Realization.
- Data Science & AI (DS&AI) community by onboarding them on opportunities and differentiating Capgemini through the use of AI solutions. Also supporting the DS&AI team on any Customer First and Martech opportunities they are working on. Must demonstrate close collaboration with data science teams.
- Collaborate with the appropriate Business Lines within Capgemini (Invent, Insights and Data, Customer First, Digital Customer Experience) by aligning on offers, competencies, GTM approaches, etc. Must demonstrate ability to collaborate & work well with global teams.
- Support the Sr Director in Advisory in being able to develop and rapidly grow team of experts and practitioners focused on Customer and Front Office offerings while managing to required utilization requirements for the team.
- Must demonstrate practice building experience - preferably within a well-recognized consultancy to shape, manage and evolve the portfolio of offerings.
- Responsible for project delivery and oversight and management of the project
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