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Marketing & Content Specialist - Freight Club

2 months ago

Burnaby, Canada Cymax Group Technologies Full time

**Who We Are**

**The Role**

We’re looking for an experienced, full-stack marketer who is skilled at digital marketing, writing, and creating content. There will be tight deadlines, moving targets, multiple stakeholders, career-building projects, milestone moments and so much more. Are you in? If you are a people person who loves the rewarding challenge of coordinating and crafting impactful marketing campaigns and helping to build a brand, we want to hear from you. You should feel comfortable working independently with heavy research and collaborating with a cross-functional team to ensure powerfully informative insights are collected and reflected in your content.

**Who You Are**
- 3 - 5 years in a similar role, preferably in B2B or software industry.
- 3 years degree or diploma in Marketing, Business or Communication qualification
- Superior written, communication, and presentation skills (including the understanding that good planning and outlines are the key to success)
- Experience with Marketing and Digital Marketing
- Experience with product launches and/or integrated marketing campaigns
- Experience developing and executing strategic content plans
- Experience with SEO, PPC, and Technical Content Creation
- Product marketing would be an asset
- Experience planning and leading initiatives
- Demonstrated process and project management skills.
- Demonstrated ability to collaborate cross-functionally and build relationships
- Experience with marketing automation tools
- Working knowledge of market research, XM surveys, and data analytics

**What You'll Do**
- Assist in the development, coordination and implementation of Go-to-market and advertising campaigns
- Assist in planning and management of the marketing calendar
- Support social strategy, engagement, and growth initiatives
- Internal and stakeholder relationship management
- Content planning & development (videos, photography, images, copywriting)
- Manage events and awards calendars and all supporting strategic content (webinars etc.)
- Plan, create, manage social media assets and scheduling, blog content, website graphics, eblasts, search engine optimization (SEO), paid ads campaigns, influencer, promotions and affiliate marketing
- Maintain company website content. Ensure there is accuracy of site content and quality control
- Support with the development and coordination of sales enablement collateral
- Actively seek and recommend opportunities to add new channels and events
- Responsible for growth of the brand and lead generation
- Track campaign and channel performance and report on key metrics
- Proficiency with Google Analytics, Microsoft Office, Confluence, and other marketing apps
- Knowledge of HTML and Adobe Acrobat Creative Suite is an asset
- Proficient in SEMRush and CMS

**What We Are About**

If you’re on the Cymax Group team, it’s because you have the power to make a change and we are here to support you so that you can do so. We’re committed to an equitable employee experience, opportunity, pay and support for every employee. We value inclusion, regardless of gender identity or expression, race, ethnicity, family or marital status, religion, socio-economic status, veteran status, national origin, age, sexual orientation, education, or ability.

**Culture at Cymax Group**

We consistently strive to create a workforce that represents the communities we serve and are committed to creating an environment where everyone can bring their full selves to work. As a company, we value new perspectives to drive innovation and connection, and that means valuing diversity. Our inclusive team is filled with teammates from all around the world, working asynchronously across different time zones. We champion the people in our communities working to effect change and think big.

**Benefits**

We offer supports for our team members and their families including an employee assistance program, 100% paid health and dental benefits in Canada, easy access to online and phone-based counselling services, and a remote-flexible work environment.

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