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Data and Insights Analyst

4 months ago

Toronto, Canada Pink Triangle Press Full time

Be proud of who you are, where you work, and what you do

Close your eyes and imagine what fulfilling work would look like for you. Go ontry it

Now, what did you see? Clearly you pictured an organization as awesome as you are (we try). Did you also imagine being able to be your authentic self, truly having an impact with what you do, and freeing your passion for why you do it along the way?

If you did, then why don’t you read on and see if we’re a good match

**Who Are You?**

You’re not a cog in a machine, and you never will be. You’re passionate and ambitious about what you do, and you never stop finding ways to do, and be better. You want to achieve greatness, and you want to work in an organization that supports you in getting there. You believe strongly that together, we are more than the sum of our parts.

**Who Are We?**

At PTP we are passionate, and we live our life and work to the fullest. We value, support, and care about each other, which comes through in our culture and the support that we provide our employees. We place a priority on employee health, happiness, and engagement - we’re truly a place where you can be who you are. We are all a key part of what makes PTP what it is - A Courageous, Passionate, Impactful, Connected, and Diverse organization that aims high, punches above its weight, and is always fabulous

**What It’s Like Working Here**

At Pink Triangle Press we look for people who will bring their whole selves to work, and we believe diversity of thought and experience make us better. We’re fun, flexible, and familial. We work hard, we value a job well done, and we believe in the importance of life-work balance.

But enough from HR about our organizational culture. Here’s a few words from your future team members:

- “A friendly, helpful, and joyous bunch of people” - Trinity, Associate Director, Customer Experience_
- “Open-minded, vibrant, experimental, data-driven, supportive, flexible” - Mitchell, Marketing & Brand Communications Manager_
- “Encouraging, kind, outside-the-box thinkers, passionate, dedicated, bright-minded” - Ari, Search Marketing Specialist_

**Come Work With Us**

We’re on the hunt for an energetic, thorough, and detail-oriented Data and Insights Analyst to join our Growth Team at an exciting time as we expand our businesses. As Data and Insights Analyst, you’ll work across all PTP properties, both legacy and brand new, to help build our advocacy strategies and capabilities with initiatives that have both immediate and enduring impact. You’ll work alongside journalists, producers, designers, marketers and campaign specialists in order to grow PTP and its influence in Canada and internationally.

**Your Key Accountabilities in This Role Would Be**:
Help develop and maintain The PTP Knowledge Hub as a source of data, research and analysis for PTP's Advocacy and Content initiatives:

- Design, develop and build The PTP Knowledge Hub as the central point of shared knowledge, data and insight for PTP’s users and audiences
- Design and maintain processes for capturing, storing and analyzing data from all PTP digital services and publications as well as external data and insights sources
- Optimize our tag management system (Google Tag Manager)
- Create processes for maintaining documentation
- Assist with the GA4 migration efforts and ongoing implementation

Assist in building ongoing sources of consumer and audience data, as well as industry and community insights via dashboards and reports designed for the needs of a range of stakeholders:

- Build and deliver ongoing and updated dashboards for different departments and for PTP’s Senior Leadership Team and leadership, including the design of these dashboards, determining the information that is most relevant to drive decision making, performance tracking and insight gathering
- Help design processes for sharing Data, Research and Analysis across PTP
- Develop presentations for use with internal and external stakeholders to better understand PTP’s users, audiences and LGBTQ2S+ communities

Work with the Senior Manager to answer questions about the wants and needs as well as the actions and intentions of LGBTQ2S+ communities and audiences for internal and, as required, external stakeholders:

- Ad-hoc and routine web analytics reports using Google Analytics
- Involvement with various research-related tasks including
- designing and executing surveys
- presentation of survey results in formats that are effective in helping drive actions and outcomes as a result of survey data
- External research/information gathering, including competitive research, analysis and insights
- Build automation around routine/repetitive tasks

**What we provide - a few highlights**
- Competitive pay and a great group of people to spend time with every day
- Flexible schedule
- Great health benefits with no co-pay
- A company-matched pension plan and life and disability insurance
- Employee/f