Coop/intern, Marketing Insights

2 weeks ago

Vancouver, Canada Destination Canada Full time

**Job Brief**:
Destination Canada is looking for a Co-op/Intern, Marketing Insights & Analytics to join our team for the summer term, from May to August 2024.

**Job Grade & Compensation**: Student/Co-op/Internship

**Language Requirement**: English Essential/Anglais essentiel

**Security Clearance Level **:Enhanced

**Employment Status**: Co-op Student

**End Date (Term Roles) **:8/30/24

**The world needs more Canada.**

Destination Canada is looking for a **Co-op/Intern, Marketing Insights & Analytics **to join our team in Vancouver as we inspire travellers to explore Canada.

The **Co-op, Marketing Insights & Analytics** role contributes to the effectiveness and efficiency of the Marketing Performance and Strategy Team, contributing to marketing data product development in a company-agency context.

Join us and share your love for Canada and your glowing heart with the world.

**KEY ACCOUNTABILITIES**:

- Provide support in the development of an automated marketing reporting tool by collecting feedback from end users, documenting requirements, and testing new features. May engage in design thinking workshops and A/B testing to validate design choices.
- Assist in cleaning, organizing, and ensuring the integrity of data from multiple sources. This includes identifying and rectifying discrepancies, missing values, and data normalization. Requires collaboration with external vendor(s).
- Assist in the analysis and reporting of marketing data across various channels. This could involve using Domo to create and update dashboards.
- Create and maintain technical documentation, including data models, architecture diagrams, and API documentation, to support product development and adoption.
- Develop training materials for end users to aid in change management. This could involve explaining how to access marketing insights to answer business questions that lead to data-driven decisions.

**Essential Qualifications**

**EDUCATION**:
Student from a recognized post-secondary institution with a focus in one of these fields: business analytics, data science, computer science, software development, information systems.
- Concentrating in Business Analytics, Data Science, Computer Science, Software Development, Information Systems.
- Experience in or good understanding of ETL processes, data warehousing and the use of analytics platforms like Domo or Tableau for dashboards and reporting.
- Experience with programming languages relevant to data analysis and automation (e.g., Python, SQL, JavaScript).
- Exposure to Agile development methodology for software development through coursework or personal projects
- A self-starter who can contribute as a team player.
- Experience within cross-functional teams is a plus.

**KNOWLEDGE**:

- Knowledge of the software development process, including requirements gathering, documentation practices, testing methodologies, and deployment strategies.
- Familiarity with creating and maintaining technical documentation such as data models, architecture diagrams, and API documentation.
- Understanding of how statistical analysis and predictive modeling may be applied to marketing data to provide insights for decision-making.
- Basic knowledge of SAFe Agile practices or other Agile methodologies.
- Understanding of the product development lifecycle, from conceptualization to deployment.
- Understanding of change management principles and strategies to facilitate user adoption of new tools or processes.

**ABILITIES**:

- Ability to create clear, structured technical documentation that can support a diverse audience (technical and non-technical stakeholders)
- Ability to communicate complex technical concepts effectively to a non-technical audience to develop training materials that facilitate user adoption and change management.
- Strong problem-solving skills, with a proven track record of identifying challenges and implementing innovative solutions.
- Ability to work under pressure with a high level of commitment to meeting deadlines and providing quality work
- Interpersonal skills: This position requires excellent interpersonal skills with the ability to successfully build alliances, establish good working relationships and foster communications links with colleagues and third-party stakeholders. Interactions involve gaining the agreement of others in taking a particular course of action. Key interpersonal skills required include listening and communicating effectively, empathy, diplomacy and the ability to remain calm under pressure and during stressful situations.

**PERSONAL SUITABILITY**:Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.
- Please note that Destination Canada will not be providing relocation assistance.

Please review our Frequently Asked Questions if you are looking for any other information.

If you require accommodation(s) at any point in the recruitment process, please reach ou

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