Marketing & Business Development Assistant

3 weeks ago

Vancouver, Canada Watson Goepel Full time

**Marketing & Business Development Assistant**:
Watson Goepel LLP is a growing and dynamic full-service law firm based in downtown Vancouver with additional offices located in the Metro Vancouver area. We offer a professional, collegial, and collaborative work environment, competitive salary, and rewarding opportunities. We are currently seeking a full-time **Marketing & Business Development Assistant** to join our Vancouver office supporting the Marketing & Business Development Manager in executing all growth initiatives. As a vital member of our marketing team, you will play a pivotal role in executing marketing strategies, fostering business growth, and enhancing the firm’s brand presence.

**Roles and Responsibilities**
- Work closely with the Marketing and Business Development Manager to execute all marketing and BD tactics to drive growth for the firm.
- Assist in organizing and executing marketing campaigns, events, and promotional activities.
- Support the growth and maintenance of the firm’s online presence across various platforms, including the website and social media.
- Support the development of new client relationships and the retention of existing clients. Assist in researching and identifying potential clients, industry trends, and market opportunities to target specific sectors effectively.
- Assist in preparing proposals, pitch materials, and presentations for prospective clients.
- Assist in creating marketing collaterals for the firm and different practice areas.
- Provide administrative assistance to the Marketing & Business Development Manager: communication with accounting, confirming payments, sending cheques, coordinating meetings/photoshoot schedules, etc.
- Support with tracking the performance of marketing initiatives (KPIs) and help with reporting.
- Help coordinate business development initiatives such as speaking engagements and sponsorships.
- Support in end-of-year holiday initiatives such as gifting and client communications.
- Support planning, organizing, and executing firm events.
- Oversee the execution of the social media calendar.
- Communicate with external vendors.
- Works on other projects as assigned.

**Ideal Qualifications**:

- Bachelor’s Degree or post-secondary diploma or degree in marketing, advertising, business, or related field.
- One to three years of experience in marketing, business development, or related roles within the legal industry is highly preferred.
- Excellent written and verbal communication skills, with the ability to craft compelling content for different marketing channels.
- Strong understanding of digital marketing platforms, strategies and best practices.
- Analytical mindset with the ability to gather and interpret marketing data.
- Proactive, self-motivated, and detail-oriented, with strong organizational and time management skills.
- Ability to work both independently and collaboratively as part of a team.
- Familiar with Asana, MailChimp, Google Ads, Analytics GA4, Canva, Photoshop/Illustrator, and Microsoft Office.
- Previous experience managing social media accounts and WordPress.
- Excellent organization and time management skills
- Reliable, punctual, and strong attention to detail and ability to collaborate in a team environment.
- Analytical skills, proactive and positive style.
- A strong understanding of the business community and climate in Vancouver and surrounding areas.
- Good eye for design, resourceful and creative.
- Tech-savvy and results-driven.
- Intermediate knowledge of digital and offline marketing tactics.

**Benefits**:

- Fitness facility on-site
- Extended health and dental coverage
- Employee & Family Assistance Program
- Paid sick and personal leave days
- Long term disability insurance
- Educational Allowance
- Social Office Culture
- Casual Fridays

**How to Apply**:
We thank all applicants for their submissions, however, only those persons selected for an interview will be contacted.

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