Marketing Manager

4 weeks ago


Edmonton, Canada Cushman & Wakefield Full time

Title: Manager, Marketing
Location: Londonderry Mall
Reporting To: Property Manager, Londonderry Mall
Director, Retail Marketing, Cushman & Wakefield

**High-Level Accountabilities**:

- Development and implementation of annual marketing plan and budget for the shopping centre ; with the ultimate goal of increasing customer traffic and driving sales growth.

**Marketing areas of responsibilities include**:

- Marketing of Londonderry Mall including : Advertising, PR, Special Events
- Media Strategy & Placement Execution
- Market Research
- Manage Guest Services

**Other responsibilities include, but not limited to**:

- Creation of special events, promotions and marketing programs to enhance the profile of the shopping centre that meet the needs of centre’s retailers and the community;
- Responsible for all aspects of the advertising & media programs including developing a media plan and rationale;
- Direct the creative development and execution of the centre’s branding programs to promote Londonderry as the preferred shopping destination in Edmonton;
- Liaise with existing and new-to-market retailers to support their business promotions;
- Development & implementation of all promotional activities, merchandising events and special events;
- Development of strong local marketing initiatives for the centre to address the specific and unique needs of the community, including sponsorships and partnerships;
- Responsible for the development and direction of the Guest Services Supervisor and personnel;
- Oversee the implementation, operation and promotion of the centre’s gift card program;
- Support the management and leasing teams in developing materials and tactics to promote Londonderry Mall and Edmonton to future retailers;
- Oversee promotion fund billings, approve invoices, and ensure spending is adhering to budgeted amounts
- Prepare monthly marketing reports and budget targets;
- Work closely with Specialty Leasing to develop strategic partnerships and sponsorships;
- Other duties as assigned.

**Skills & Experience Required**
- A post-secondary education with a minimum 5 years of marketing experience. Retail or shopping centre related experience is preferred;
- Advertising experience (digital marketing, social media, PR, traditional media);
- Proven working knowledge of social media platforms, internet/web, mobile & associated marketing techniques;
- Experience and a good understanding of special events, community relations, media relations;
- Self-motivated, innovative and able to deal within a fast-paced environment;
- Ability to analyse demographics and related research information;
- Excellent communication, presentation and organizational skills;
- Knowledge of visual merchandising, sales, and retail operations is an asset;
- As an integral part of the property management team, interface with all members of the property team and contribute to collective goals, objectives and events;
- Ability to work after hours and on weekends for special events intermittently as necessary;
Computer literate - Excel, Word, Adobe Creative Suite, Canva or other graphics programs

**Job Types**: Full-time, Permanent

Pay: $70,000.00-$72,000.00 per year

**Benefits**:

- Extended health care
- Paid time off
- RRSP match

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- Edmonton, AB: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing: 1 year (preferred)

Work Location: In person


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