Digital Marketer
7 months ago
We are seeking a dynamic Digital Marketing Associate with strong analytical and problem solving skills to join our team. This role is ideal for biomedical science grads looking to transition into a business role and for business marketing graduates with a special interest in the biomedical area.
**Key Responsibilities**:
- **Strategy** : Conduct competitor research and assist in the development of competitive digital marketing strategies to enhance client awareness and conversions
- **SEM**: Optimize Google Ads ad content and bidding strategies to improve relevant outreach and optimize landing page content to maximize conversion efficiency
- **SEO** : Use relevant tools to analyze website SE performance and create and implement strategies to optimize online ranking, including optimizing website structure and content
- **SMM**: Develop and manage content for organic and paid social media ads to maximize outreach to relevant audiences and encourage conversion to sales
- **Chatbot**: Set up and train chatbots to improve customer engagement.
- **Content Creation**: Use online tools, generative AI and identify and manage outsourced work to produce effective content to produce ads, promotions, and website content, blogs, presentations, videos, and webcasts for social media engagement and conversion
- **Commitment** : Be eager and willing to continuously learn and update transferrable skills on your own time so that you can take on new and varied projects
**Qualifications**:
- Either a biomedical sciences graduate interested in pursuing a business-related career, or business marketing graduate with a strong interest in the health and biomedical field
- Strong ability to independently learn and adapt to new software and technologies.
- Prior experience with SEO, SEM, SMM, and content creation is preferred but not required
- Strong knowledge of HTML5, CSS, and WordPress is beneficial but not required
- Proficiency content creation skills is beneficial but not required (eg. Figma/XD/Framer, Adobe CSS/Canva, etc.)
- Proficiency in using generative AI is preferred but can be learned on the job
- Excellent spoken and written English communication is mandatory
**Application Instructions**:
Please submit your resume, a cover letter, and a checklist rating your proficiency and interest in the listed skill sets. Include your expected compensation rate based on your experience, skills, and expectations.
**Join us in blending science with business acumen and be a part of a team that's making a difference**
**Salary**: $35,000.00-$75,000.00 per year
**Benefits**:
- Extended health care
Schedule:
- Monday to Friday
Work Location: In person
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