Territory Manager
3 weeks ago
Date: Feb 16, 2024- Location: CA- Additional Location:
- Function: Sales- Seniority Level: Associate- Employment type: Permanent- Workplace Type: Remote- Company: Forty Creek Distillery Lt**Want to be a crowd-stopper rather than a crowd-pleaser? Become a Camparista**
At this point, you may not know exactly what it takes to be a Camparista, but you have the makings to be one of us. We’re the independent minded and passionate achievers in the spirits industry, innovating the iconic.
Be Part of Our Signature Mix
**Position Description**
The mission of the Territory Manager - Edmonton, Alberta (North/Central) is to establish and develop long-term profitable customer relationships, through continuous engagement, and best-in-class customer service and execute strategies geared at improving Campari’s brand value, volumes, the share of shelf, distribution, knowledge, and visibility. We support each other, engage early, and proactively partner with key stakeholders in pursuit of shared goals. We have a can-do attitude, take ownership, act with purpose, urgency, and discipline, take calculated risks, celebrate success, and learn as we go.
**Key Responsibilities and Activities**
Given the nature of the Company’s business and the marketplace, the business and/or jobs will evolve and change over time. Accordingly, the Company may add to or remove from the duties and responsibilities set out below as circumstances change. Current duties and responsibilities of the Territory Sales Manager include:
- Live the Campari Way of Selling Techniques
- Identify and nurture brand building and innovation opportunities in assigned channel/s
- Visit assigned customers in adherence to the agreed customer call plan, ensuring regular servicing of all accounts
- Ensures attainment of business objectives for assigned accounts through distribution improvements, planogram management, MOQ optimization, and innovation proliferation
- Develop plans in collaboration with FSM for the growth of assigned customers
- Influence, train and educate consumers on brand, perfect serve, planogram, and POSM use
- Build and maintain strong, actionable relationships to ensure “partner of choice” status for key in-account executions
- Execute Customer & Channel marketing activities as required.
- Identify commercial opportunities, track, analyze and use financial information to drive channel profitability Use the Campari Way of Selling tools to influence and negotiate effectively to achieve positive outcomes.
- Manage the Company’s portfolio of products in assigned accounts to ensure appropriate stock levels, stock rotations, and identification and collection of off-specification products.
- Reconcile customer concerns, and problems and provides ongoing after-sales support; liaising with back-office support teams as necessary and required
- Prepare monthly reports of business transactions and activities (including competitive information and industry trends) in assigned accounts, as per the defined format.
- Provide ongoing support to related promotional activities in the assigned territory, attend meetings and training sessions as required
- Participate in any stocktaking exercise as required
- Observe and maintain a strict adherence to established health and safety policies and practices
- Develop and implement a profitable and geographically comprehensive prospecting initiative, targeting high
- potential customers
- Work with government and private retail stores/chains to customize programming both on shelf and floor displays to increase distribution
- Increase brand recognition through sell-in displays, new listings, promotions, flyers, menu and cocktail listings, limited-time offers (LTOs), and other marketing tools
- Hire and train third-party promotional staff for in-store tastings and events
- Deploy effective and efficient budget control principles to ensure all defined spending is within established budget plans including advertising and promotional (A&P) spending, travel and entertainment (T&E) expenses, and selling, general and administrative (SG&A) budgets
- Complete all administrative duties including reporting (monthly sales, planning, expense, etc.), forecasting, territory planning
- Ensure that all activities are conducted within the provincial and Federal laws and regulations, particularly those related to general trade practices
- Act responsibly, at all times, concerning the consumption of any and all of Campari’s porfolio of products, and any and all forms of alcoholic beverages
- Participate in ad-hoc “Crew Drives” in selected markets, both within and external, to the primary territory during peak volume periods (i.e. new launches, long weekends, December, special “blitzs”)
- Any other duties assigned from time to time
**Key Relationships**
Internal:
- Sr. Commercial Manager & Field Sales Manager
- All Canadian Sales employees
- Brand Managers/Trade Marketing Managers
External:
- Retail
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