Digital Marketing Coordinator

2 weeks ago

London, Canada Trudell Healthcare Solutions Full time

Do have an interest in the healthcare industry as a business?
- Do you have a passion for utilizing digital communication to build, promote and maintain a brand?
- Are you social media savvy and motivated to capture the customers attention through creative means online?

**Trudell Healthcare Solutions Inc.** is a Canadian, family-owned clinical and service-oriented distributor providing unique, innovative products to select segments of the Canadian healthcare market. With a skilled, knowledgeable and motivated team, the company is committed to exceeding our customer’s expectations in delivering cost effective solutions to improve patient outcomes.

The Digital Marketing Coordinator provides support directly to the Marketing Department and indirectly to the Sales and Customer Experience teams. The position is responsible for managing all products’ digital presence within the product catalog, website, ERP and social media. The position supports the Sales team for individual and regional product tradeshow needs and meetings, both digital and in person. Additional responsibilities include maintaining the sales support systems including ACTO, Gateway and other corporate tools, managing brand labels, IFUs and promotional material for TruTest products. The position is responsible for leading the implementation of the digital marketing strategy and maintains corporate branding. This position also acts as backup support for the Product Coordinator and assists the Product Managers in the development of digital strategy within each portfolio while maintaining a presence on social media.

***

**Key Responsibilities**:
**Product and Market Information**
- Ensure cooperation in developing and updating product information to Company intranet, Catalogue, Social Media and Website.
- Develop broad knowledge of supplier products to effectively support the requirements of the product marketing and sales teams.
- Maintain product related information within the Company’s ERP system.
- Maintain effective management of product set up processes in coordination with other marketing team members.
- Ensure sample selector list is current with available supplier samples.
- Ensure up to date marketing materials and training resources for all products are obtained and properly housed in specified locations.
- Lead the administration of the ACTO platform, ensuring all content is current and aligned with promotional and sales focus.
- Develop and maintain private label branding for new products, including product labels, IFU’s and marketing collateral.

**Sales and Customer Service Support**:

- Create custom marketing materials as needed by Marketing Managers and Sales team.
- Support the management of the marketing inbox as required.
- Provide digital and social media management to facilitate sales campaigns and corporate awareness.
- Support requests for sample products and literature following the sample management guide.
- Lead the management of national and regional tradeshows, coordinate resources and personnel with marketing and sales.
- Support the Trial & Evaluation process for the sales team.

***

**Vendor Relations and RFX Management**:

- Collaborate with the RFX team to drive success of RFP bids as required.
- Cultivate positive relationships with suppliers.
- Manage permissions from suppliers for digital marketing initiatives. Ensure compliance with all requirements.
- Maintain LinkedIn presence and coordination with vendor posts to social media

***

**Communication**:

- Ensure communication is effective and informative regarding issues which may affect the quality of service or products.
- Ensure high responsiveness and clear communication to the Sales team.
- Collaborate with other functional areas across THS to resolve issues and seek new ways to improve the business.

**Administration**:

- Ensure administrative support is provided to Marketing/ Product Managers.
- Ensure cooperation with special projects as required.

***

**Requirements, Qualifications & Skills**:

- Post secondary education in Business, Digital Marketing or equivalent.
- Minimum of two (2) years’ experience in a similar marketing role.
- Experience in the Healthcare industry is preferred.
- Knowledge of Medical terminology and product usage in the field is an asset.
- Fluent in French both written and oral would be an asset.
- Excellent organizational skills.
- Adobe Create Suite expertise.
- B2B marketing experience is an asset.

**Essential Duties**:

- Long periods of seated and computer work.
- Ability to work flexible hours.
- Ability to travel.

**Working Conditions**:

- Home/ Office setting
- Frequent interruptions
- Compensation based on a regular work week of thirty-seven and one half (37.5) working hours, with additional working hours as required to meet ongoing business demands and to fulfill job responsibilities.

**What We Offer**:
In addition to fair and equitable compensation and the excitement of working for a growing an

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