Marketing and Social Media Specialist

• Updating product pages
• Creating event pages

Digital Marketing & Content Manager

About Lumapharm

Lumapharm is a rapidly growing Canadian medical aesthetics company representing innovative professional skincare, aesthetic technologies and medical-aesthetic devices.

We operate in a fast-moving industry where marketing needs to do more than simply look good — it needs to generate attention, build brands, support our sales team, create leads and ultimately contribute to revenue.

We are looking for an exceptionally versatile Digital Marketing & Content Manager who can take ownership of our digital marketing ecosystem.

This is not a narrow social media position.

We are looking for someone who can create, design, edit, post, analyze, organize, troubleshoot and execute.

You should be equally comfortable creating a Reel, designing a campaign in Canva, editing video, updating a website, building an email campaign, managing a CRM audience, supporting an event and analyzing the results afterward.

What You'll Be Responsible For

Social Media & Content

Manage and grow multiple social media accounts across Lumapharm and our portfolio of brands.

You will:

• Manage Instagram accounts for Lumapharm, Préime, Esthemax and additional device/product brands
• Develop and maintain content calendars
• Create engaging Reels, Stories, posts and educational content
• Film and edit short-form video content
• Create platform-native TikTok content
• Manage Facebook and Meta Business Suite
• Ensure Instagram content is properly connected and optimized for Facebook
• Develop professional LinkedIn content targeting clinic owners, physicians, nurses, injectors, medical aestheticians and other industry professionals
• Create content around product launches, treatments, installations, events, demonstrations and customer success stories
• Coordinate Instagram Collab Posts with clinics, physicians, aestheticians, influencers/KOLs and industry partners
• Monitor comments, mentions and tags
• Identify high-performing content and continuously improve creative based on performance

Video & Creative Production

We want someone who can actually make content — not just tell someone else what should be made.

You should be comfortable:

• Filming content using a smartphone and/or camera
• Editing professional short-form videos
• Creating Reels and TikToks
• Creating Stories and promotional graphics
• Designing marketing materials
• Repurposing one piece of content across multiple platforms
• Working with Canva and Adobe/video editing tools
• Maintaining organized creative libraries and brand assets

You should understand hooks, pacing, captions, thumbnails, trends and what makes someone stop scrolling.

Email Marketing & Campaigns

You will help create and execute promotional and educational email campaigns.

Responsibilities include:

• Building promotional email campaigns
• Managing audiences and lists
• Creating campaign graphics and copy
• Testing links and email rendering
• Supporting automated marketing workflows
• Reviewing campaign performance
• Tracking clicks, leads, traffic and attributable revenue

Experience with Mailchimp and Salesforce Account Engagement/Pardot is highly valuable.

Website Management

You will help maintain and improve our websites and online resources.

Responsibilities may include:

• Updating product pages
• Updating promotions, banners, images and pricing
• Creating and updating landing pages
• Creating event pages
• Managing website resources
• Updating links and categories
• Making basic WordPress/Elementor changes
• Checking mobile responsiveness
• Testing forms and links
• Supporting basic WooCommerce updates
• Monitoring website performance and analytics

Experience with WordPress, WooCommerce and Elementor is strongly preferred.

Advanced development is not required, but you should be technically capable enough to make routine website updates confidently and know when something should be escalated to a developer.

CRM, Leads & Marketing Automation

Marketing at Lumapharm is closely connected to sales.

You will help ensure leads generated through our marketing channels actually reach the right salesperson and are properly tracked.

Responsibilities include:

• Maintaining Salesforce lead and customer data
• Identifying and merging duplicate records
• Correcting incomple