Dedicated Performance Marketing Manager
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Lead the charge in performance marketing as a hands-on manager. Drive strategies for Meta and Google Ads, focusing on customer acquisition and app growth initiatives. This independent contributor role allows you to leverage 3-6 years of in-house experience to directly manage budgets and optimize campaigns without overseeing a team. Collaborate closely with the Growth Product Marketing Manager to translate campaign strategies into successful execution; feedback loops will ensure optimal performance. Key Responsibilities:
- Manage day-to-day operations of Meta and Google Ads
- Own app growth strategies via Apple Search Ads and ASO
- Execute structured creative testing across various metrics
- Drive attribution and performance reporting; manage setup
- Collaborate on landing page optimizations for conversions
- 3–6 years managing performance marketing budgets
- Strong Meta and Google Ads campaign management skills
- Experience in app growth and analytics
- Proficient in data analysis for informed decision-making
- Experience in fintech or loyalty services is advantageous
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Dedicated Performance Marketing Manager
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