Digital Marketing Specialist

Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. You are a digital marketer with a strong background in paid social media advertising. You have an analytical mindset, a keen eye for creative strategy, and a deep understanding of how performance marketing drives customer acquisition. If you have experience in the fashion or retail industry, that’s a bonus Execute and manage paid social campaigns across Meta, Pinterest, TikTok, and other emerging platforms. Analyze Creative Performance, identify trends, and make data-driven recommendations to improve ad effectiveness. Conduct daily optimization and budget checks to ensure campaigns are on track to meet performance goals. QA briefs from the Creative Team to ensure alignment with performance marketing goals and best practices. Perform ad quality assurance (QA) checks across platforms, ensuring accuracy and adherence to brand guidelines. Partner with internal teams, including Creative, Site, Data, and Finance, to ensure cross-functional alignment. Use analytics tools to assess campaign performance and identify areas for optimization. 4+ years of experience in digital marketing, specifically within paid social media advertising. ~ Strong proficiency in Meta advertising, with experience in other paid social platforms (Pinterest, TikTok, YouTube, etc.). ~ Experience working with Creative Teams to develop Creative Strategy ~ Knowledge of direct-response marketing strategies and attribution models (Last Click, Multi-Touch, etc.) is an asset. 75,000-$95,000 CAD annual salary Rewards are not just about your regular pay and annual bonuses. That’s why we cover 100% of the premiums for your health, dental, and Health Spending Account (HSA) through our benefits provider. You’ll also gain access to Dialogue , an app for virtual coaching, therapy, and legal counseling. Beyond vacation, you’ll get 3 Floater Days and 10 Sick Days every year. We also help you disconnect by extending long weekends—giving you 4 extra paid days off attached to Victoria Day, Canada Day, Civic Holiday, and Labour Day. Our Paid Parental Leave plan tops up your salary to 80% for 24 weeks (nearly 6 months), available to birthing parents, partners, and parents via adoption or surrogacy. AI Disclosure Statement We want to share that we may use artificial intelligence (AI) tools to help us screen and assess applications. While technology helps us stay organized, every hiring decision at Knix is made by real people who care about finding the best addition to our team. Employees feel respected and supported at Knix. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out