Marketing Analytics Senior Manager Role

3 days ago

Toronto ON, Toronto Census Division, ON; Ontario, Canada Heart & Stroke Full-time
Lead impactful analytics as the Senior Manager of Marketing Analytics with Heart & Stroke. This hybrid position enhances fundraising success via strategic data management and innovative analysis. As a Senior Manager, you will serve as a vital partner for stakeholders at Heart & Stroke, driving the integration of analytics into fundraising strategies. Your role entails optimizing donor engagement, aligning data insights with program goals, and enhancing the effectiveness of marketing campaigns. Strategically consult with business leads using data for insights â€
¢ Develop and refine data-driven evaluation frameworks â€
¢ Champion data governance and integrity across the organization â€
¢ Manage quality checks and operational protocols At least 7 years in marketing analytics â€
¢ Expertise in data visualization tools like Power BI â€
¢ Experience in multi-channel marketing strategies â€
¢ Familiarity with customer analytics and CRM systems