Principal Growth Marketing Strategist

GitLab Remote
- Canada; United States Posted 2026-11-06This listing's locations Remote
- Canada; United StatesEmploymentFull-timeWorkplace RemoteCompensation USD 152800–259200 (period not stated)Department: Digital MarketingFree accountGet 3 free job picks each day A free account gets 3 random job picks daily. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100
* trust GitLab to ship better, more secure software faster.
Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.*Claim based on GitLab data. Growth Marketing is the activation and delivery arm of GitLab marketing: campaigns, regional and field marketing, lifecycle and product led growth, marketing engineering and operations, corporate events including Transcend, partner marketing, community programs and Co-Create. If a program connects GitLab to a customer or a buyer, it lives here, and the team is accountable for pipeline, first orders, Flex conversion and expansion, and post sale adoption.
As Principal Growth Marketing Strategist you work directly with the VP of Growth Marketing as a strategic partner and operator. You hold the whole picture of the engine: the goals every function has committed to, the budget and where it is moving, the strategic projects that do not fit cleanly inside any one function, and the decisions that are waiting on an answer. You manage outcomes across ten functions through influence, judgment and follow through, and you are trusted to speak for Growth Marketing in rooms the VP cannot be in. The people on the leadership team are senior, experienced marketers; You will be effective in this role if you have led marketing yourself at a senior level, understand how a modern B2B software company makes money, are curious and hands on with AI in your own work, and can move between a budget trade off, a partner negotiation, a pipeline review and a keynote plan in the same day without losing the thread.
Run Growth Marketing's operating rhythm: goals, business reviews, planning cycles and the metrics inspection behind them, so decisions get made, recorded and followed through.
Own the strategic projects that matter to Growth Marketing and have no single functional home: scope them, find the owner or be the owner, and land them.
Hold the budget picture across the team, prepare trade offs with a recommendation, and act within the authority the VP has delegated in writing.
Represent Growth Marketing on the VP's behalf in pipeline reviews, cross functional planning and partner conversations; Unblock functional leaders when the VP is engaged elsewhere, or stage the issue so it takes one conversation rather than three.
Partner with marketing's AI Transformation Owner so AI adoption across Growth Marketing is visible, measured and moving.
Prepare the VP for high stakes moments: executive updates, leadership material, keynotes, customer and partner meetings, with the numbers checked and the first draft written.
Extensive experience in B2B software marketing with senior leadership

experience:
you have owned a marketing function, a large program budget or a go to market motion, and you have been accountable for a pipeline or revenue number.
Breadth across marketing. You have worked in or closely with demand and digital, field and events, lifecycle or product led growth, partner marketing and marketing operations, and you can hold a credible conversation with an expert in each.
A track record of landing cross functional projects that nobody owned, through influence rather than authority, with executives, peers and individual contributors.
Business fluency: you read a P&L, a pipeline report and a budget model comfortably, you understand consumption and subscription business models, and you can explain a trade off to a CFO in plain language.
Program and operating rhythm

experience:
goal frameworks, business reviews, planning cycles, and the discipline to keep them honest without turning them into bureaucracy.
You use AI tools daily in your own work, you have built or configured something with them, and you are curious about how they change the way a marketing organization operates. Executive communication: concise writing, clear verbal briefs, comfort presenting to and being questioned by VPs and C level leaders, and the judgment to know what travels up and what does not.
Familiarity with developer, DevOps or platform engineering audiences, or the ability to get there fast.
The ability to use GitLab, and to travel occasionally for events and leadership offsites.
Growth Marketing at GitLab is one integrate