Marketing Manager for Loyalty Programs
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Join The Home Depot Canada as a Marketing Manager overseeing the Pro Xtra loyalty program. This role, based on-site, focuses on data-driven strategies and customer journey enhancement. As a key player with over 7 years of experience in marketing and loyalty, you will drive member acquisition, engagement, and retention through strategic initiatives. Your leadership will guide a small team while fostering strong relationships with cross-functional partners to propel program success. Key Responsibilities:
- Create and manage lifecycle marketing plans
- Define target audiences and success metrics
- Collaborate to develop loyalty value propositions
- Monitor program operations and ensure quality
- Report on loyalty performance and ROI metrics
- 7+ years in marketing or consumer products
- 5+ years leading high-performing teams
- Proven capability in analyzing customer insights
- Familiarity with CRM and loyalty platforms
- Candidates with bilingual skills are preferred