Innovative Product Marketing Manager Role

2 days ago

Toronto ON, Toronto Census Division, ON; Ontario, Canada HRB Full-time

Transform the fintech landscape as an Innovative Product Marketing Manager. Take ownership of product positioning and growth campaigns while launching remarkable new offerings in 2026. This role requires 5-8 years of product or growth marketing expertise. You will craft compelling narratives for various audiences and collaborate with specialists to drive top-of-funnel strategies and engagement. Your analytical mindset will enable you to track performance and iterate effectively. Key Responsibilities:

  • Lead the messaging strategy for product launches and marketing
  • Execute creative campaigns that resonate with target audiences
  • Manage go-to-market strategies for new financial products
  • Partner with teams to enhance ARPU and engagement strategies
  • Monitor campaign performance and iteratively improve based on data
Requirements:
  • 5–8 years in product or growth marketing, ideally in fintech
  • Strong writing and strategic campaign development skills
  • Proven ability to manage campaigns comprehensively
  • Excellent analytical skills for data-driven decisions
  • Experience in the Canadian market or loyalty products is a plus
Your hands-on role will be instrumental in shaping the company’s marketing efforts and achieving growth objectives. #J-18808-Ljbffr