Director, E-Commerce

Unbound Merino is a Toronto-based clothing brand founded by three lifelong friends passionate about travel. The company creates versatile, high-performance Merino wool apparel designed specifically for travelers and minimalists. Our garments prioritize simplicity, style, and durability, made from sustainably sourced merino wool. We focus on crafting timeless, functional pieces that are wrinkle-resistant, odor-resistant, moisture-wicking, and suitable for a variety of climates and occasions. Our mission is to help customers pack and own less, allowing them to focus on meaningful experiences rather than bulky luggage or fast fashion trends. Role Description Unbound Merino is hiring a full-time Director of E-Commerce, based in Ontario (Greater Toronto Area preferred) and reporting to the COO, to create the best online shopping experience for our customers. This remote role requires a strategic, results-oriented leader to oversee and optimize all aspects of the online store, including web strategy, UX/UI improvements, A/B testing, and multi-market operations, while driving sales growth through merchandising, upsells, custom bundling, and customer retention strategies. The Director will lead and mentor a high-performing team, collaborate cross-functionally with product, marketing, inventory, and operations teams on launches, pricing, and performance dashboards, uphold design and brand standards via SOPs and process optimization, manage the website budget, and identify automation opportunities in a fast-paced DTC environment. Qualifications Proven leadership in an e-commerce role, ideally DTC brands, with expertise in Shopify, Google Analytics, Klaviyo, SEO, digital advertising, and customer lifecycle marketing. Strong analytical mindset for data-driven decisions, including A/B testing, KPI dashboards, site performance, marketing ROI, and customer behavior analysis. Experience managing complex systems, budgets, cross-functional teams (marketing, operations, finance, customer service), and processes like SOPs, checklists, task trackers, product listings, pricing, and stock management. Obsessive eye for design and brand; detail-oriented with ability to prioritize high-leverage initiatives, uphold exceptional standards, and drive operational efficiencies. Strong leadership to mentor teams, set high expectations, hold accountable, and motivate in a dynamic, non-corporate, remote setting. Results-driven self-starter: proactive, creative problem-solver, ambitious, curious, fun, risk-taking with quick course-correction, strong soft skills yet firm, and impatient for action. Bachelor's degree in Business, Marketing, or related field preferred. Key Responsibilities: Lead and mentor a high-performing team of direct reports in improving and building out our e-commerce operations Oversee our web strategy and prioritization of UX/UI improvements, A/B testing, and customer experience Manage a high performing store across multiple markets, with strong focus on UX and brand Work cross functionally with product and marketing teams to plan execute product, pre-order and campaign launches Develop and execute strategies to increase online sales, conversion rates, and customer retention, through various merchandising methods, ongoing analysis of product, category and launch success Drive sales through effective shopping experiences, upsells and custom bundling experiences Uphold exceptional standards in design, development, process optimization, implementation, alignment across functions, and seamless incorporation of daily business initiatives within routine e-commerce operations. Ensure all functions within website management are performed to specifications at the highest standard, by implementing and upkeeping SOPs, checklists and task trackers Collaborate cross functionally to make informed decisions regarding site performance, marketing ROI, and customer behaviors. Collaborate with product and inventory teams to optimize product listings, pricing strategies, and stock management. Maintain readily available product level performance dashboards with reference to conversion rates, sales, and other key performance indicators Identify opportunities to enhance automation and operational efficiencies. Manage the website budget and allocate resources strategically.