Senior Data Analyst, Growth Analytics

Food has lost its soul to modern convenience. So in 2018, CookUnity was founded as the first‑of‑its‑kind platform that connects the world with the source of truly great food: chefs. And crafted with the passion that nourishes body and soul. CookUnity is looking for a Senior Analyst, Growth Analytics – CRM to own and scale our CRM analytics strategy. In this role, you will help deepen customer relationships, optimize retention, and drive lifetime value by building the measurement and insights engine behind our lifecycle marketing programs. You’ll partner with Marketing, Product, and Data Engineering to ensure CRM decision‑making is data‑driven and tied directly to business impact. Own the Analytics strategy for CRM, enabling CookUnity to deepen customer relationships, optimize retention, and drive lifetime value. Define and implement measurement frameworks to evaluate CRM campaigns, personalization initiatives, and lifecycle journeys. Partner closely with Marketing, Product, and Data Engineering to design and analyze experiments (A/B, holdouts, campaign lift) using appropriate statistical techniques (e.g., power analysis, statistical tests) that improve engagement and reduce churn. Build reporting and analysis to identify customer behaviours and signals that drive repeat orders, upgrades, and long‑term loyalty. Develop and maintain automated dashboards to track CRM performance (activation, retention, reactivation, campaign impact). Ensure CRM decision‑making is data‑driven, linking campaign outcomes directly to revenue and retention. Present insights and recommendations to executive leadership with clear storytelling and high‑quality visualizations. 5+ years of experience in analytics, with a strong focus on CRM, lifecycle, or growth analytics. ~ Advanced proficiency with SQL; ability to pull, transform, and validate large data sets independently. ~ Proven track record of applying measurement and experimentation techniques, including using statistical testing techniques, to evaluate CRM initiatives. ~ Experience with business intelligence platforms (Tableau, Looker, or equivalent). ~ ability to turn complex data into actionable strategies for Marketing and Product leaders. ~ Excellent English, both written and spoken, given HQ presence in the U.
Thrive in a fast‑paced startup environment, comfortable framing ambiguous problems and driving solutions with cross‑functional partners. Experience with CRM or campaign management platforms. Familiarity with web and app analytics tools (Amplitude, Mixpanel, Google Analytics, etc.). Understanding of ETL, data warehousing, and modeling concepts (we use dbt and Snowflake). Health Insurance coverage (Canada Life) ~⛱ Flexible Paid Time Off ~️ Paid Family leave. ~ A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly. ~♀️ Personalized Spanish coach ~ All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information or physical or mental disability. We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying. Here are a few tips to help you protect yourself: Our recruiters are real people and easy to verify. You can always find them on LinkedIn with verified profiles. We’ll never ask for payment or personal financial details. You can always contact us directly through any of our social media channels.