Digital Web Innovation Analyst H/F
4 weeks ago
Content Management: Manage and update website content, including product pages, banners, and promotional assets, ensuring consistency and alignment with brand standards.
Digital Merchandising: Implement merchandising strategies to maximize product visibility and sales through effective use of sorting rules, filters, and other on-site functionalities.
Campaign Execution: Collaborate with marketing and sales teams to execute online campaigns, ensuring timely and accurate updates to product launches, sales, and promotions.
A/B Testing: Conduct A/B testing and other optimization techniques to improve conversion rates and overall user experience.
Ensure all content is optimized for search engines by applying basic SEO principles, ensuring metadata and product descriptions are in line with SEO best practices.
Collaboration: Work closely with creative, marketing, and technical teams to align strategy and ensure the timely delivery of content and campaigns.
Front-End Development: Utilize your knowledge of HTML, CSS, and JavaScript JQuery to develop site layout and ensure seamless user experience across devices.
Troubleshooting: Identify and troubleshoot technical issues related to website functionality and performance, working with the development team as necessary.
Monitor website performance, user behavior, and key merchandising KPIs, using data to inform merchandising decisions and adjustments.
Experience with A/B testing tools , Adobe Target, AB-Tasty, Tealium, Optimizely, Content Square.
~ Familiarity with agile project management methodologies.
~ Knowledge of UX/UI principles.
~3+ years of hands-on experience with Adobe Experience Manager (AEM) or similar content management systems (CMS) and Adobe Target.
~ Front-End Skills: Proficiency in developing UI with HTML5, CSS3, JavaScript, JQuery for making front-end adjustments as needed with responsive mobile web design.
~ Digital Merchandising: Proven experience in digital merchandising, with knowledge of eCommerce platforms.
~ Strong analytical skills, with experience using web analytics tools (e.g., Adobe Analytics, Google Analytics, to measure and optimize performance.
~ Attention to Detail: High level of attention to detail, ensuring accuracy in content updates and product listings.
Training and development opportunities to grow your career with one of Canada's Best Managed Companies
OSL is committed to an inclusive workplace that does not discriminate against race, nationality, religion, age, marital status, physical or mental disability, sexual orientation, gender, or gender identity. We believe in diversity and encourage any qualified individual to apply.
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