Data Analyst

What the Role Does:

Transform search engine marketing data into smarter campaigns and high-performing digital marketing strategies.

As a Data Analyst - Digital Marketing, you will combine strong analytical skills with hands-on ownership of a large-scale search engine marketing portfolio. You will use campaign performance data, financial results, internal reporting, and AI-enabled tools to uncover opportunities and improve campaign profitability, quality, efficiency, and return on investment. You will also apply creative skills to develop clear, customer-focused advertising that helps more people around the world access modern legal solutions.

This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office.

What You’ll Do:

• Plan, implement, and manage a portfolio of paid search campaigns across Google Ads and Microsoft Advertising to increase website traffic and drive conversions.

• Analyze campaign performance data, financial results, and key performance indicators to uncover actionable campaign change tactics

• Optimize and adjust campaign bids to maximize profitability and ensure peak performance

• Review campaign structures, budgets, targeting, and other performance levers to improve efficiency and maximize profitability.

• Utilize internal reports and AI tools to accelerate data-driven decisions that enhance campaign effectiveness

• Monitor data quality and campaign health, investigate variances, and implement solutions that support accurate reporting and dependable campaign management.

• Conduct keyword, search query, competitor, and market research to identify campaign optimization and growth opportunities.

• Build product level knowledge to evaluate advertising opportunities and tailor campaign strategies to customer needs.

• Review user level information to develop relevant audience segments and targeting strategies.

• Support creative work by writing compelling advertising copy, crafting brand messaging, contributing to landing-page updates, and coordinating image and video assets within the advertising platforms.

• Research paid search platforms, AI capabilities, new advertising formats, and industry developments to identify valuable new approaches and stay up to date on best practices.

• Communicate complex analysis and recommendations clearly to support informed decision-making.

• Collaborate with cross functional Legal, Product, and Development teams to execute projects.

What You Bring:

The Essentials

• Post-secondary education in Business, Marketing, Finance, Management Information Systems, Operations Management, Data Science, Economics, Computing Science, or another analysis-related program.

• Experience analyzing large datasets to identify trends, patterns, and actionable insights.

• Advanced Microsoft Excel skills, including experience with complex formulas, PivotTables, data visualizations, and data analysis.

• Excellent time management skills and the ability to balance multiple projects.

• Experience using AI tools to support analysis, reporting, writing, research, and productivity.

• Strong written English communication skills, with the ability to develop concise, persuasive advertising copy and conversion-focused messaging.

• Sound judgement and strong data-driven decision-making ability.

• Ability to communicate findings clearly, synthesize complex analysis, and make actionable recommendations.

• Natural curiosity and a strong problem-solving mindset, with a track record of fast learning and adapting to new platforms or methodologies.

• A collaborative working style and the ability to contribute effectively across team projects.

The Nice to Haves (Great if you have it and we’ll help you learn if you don’t)

• Knowledge of PPC / SEM campaign management (Google Ads, Microsoft Advertising) and marketing KPIs.

• Proficiency with Power BI for data visualization and business intelligence.

• Experience with Adobe Creative Cloud, Figma, Canva, or other digital creative tools.

• Experience with Google Analytics, or other marketing analytics tools.

• Ability to learn Content Management System tools to update website content.

• Experience with Python, VBA, R, Task Scheduler, or related analytical and automation tools.

Why You Should Join the LawDepot Team:

• Excellent total compensation package

• Comprehensive health and dental benefits, plus an additional Health Ca