Director, Online Community

3 days ago
Vaughan ON, York Regional Municipality, ON; Ontario, Canada CTG Brands Inc. Full-time
CTG Group is seeking a Director of E-Commerce to lead brand, campaign, and communications strategy across three companies: The Director of E-commerce is responsible for driving the overall strategy, performance, and growth of the company’s online business. This role owns the end-to-end digital commerce experience—from customer acquisition and conversion to retention and lifetime value—while managing the e-commerce P&L. This role serves as a key strategic partner to senior leadership, translating business objectives into scalable e-commerce initiatives and ensuring alignment across channels, platforms, and teams. Define and implement e-commerce strategy for third party B2B wholesale platforms and B2C marketplaces such as Amazon, Wayfair, and Walmart Identify market trends, new product launches/innovations, and stay up to date on trends in the e-commerce and retail industry Lead online merchandising and product selection to develop online category strategies, assortment management, and visual merchandising while ensuring the proper inventory, promotional, and marketing support Manage relationships with buyers and account managers on the merchant side Contract negotiations and review terms Responsible for leading daily e-commerce operation, including sales, promotions, data analysis, digital merchandising Measure and report performance of all eCommerce sales, digital marketing campaigns, and operational cost (ROI and KPIs) for EVP Lead the design and monitoring of advertising campaigns and refine as necessary based on data feedback Utilize strong analytical ability to evaluate B2B and B2C customer experience across multiple channels Bachelor’s degree in Business, Marketing, E-commerce, or a related field ~8+ years of experience in e-commerce, digital commerce, or marketplace management ~ Proven experience managing B2B wholesale platforms and B2C marketplaces (Amazon, Wayfair, Walmart, or similar) ~ Strong understanding of online merchandising, category management, pricing, and promotional strategy ~ Hands-on experience with marketplace advertising platforms and performance optimization ~ Demonstrated ability to analyze data, track KPIs/ROI, and translate insights into action ~ Experience with demand forecasting, inventory planning, and cross-functional collaboration ~ Dental and vision care Employee assistance program Why Join Us Be part of a team shaping the future of our digital customer experience and brand storytelling. #

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