Director of Marketing for Cards Division

23 hours ago

Toronto ON, Toronto Census Division, ON; Ontario, Canada Fairstone Bank Full-time

Join Fairstone Bank as the Director of Marketing for our Cards Division, focusing on strategic initiatives and partner relationships. This role is essential for driving marketing success in a hybrid work setting. As an industry leader, you will spearhead marketing for products like the Walmart Rewards Mastercard. With 10+ years in credit card marketing, you will lead a skilled team and foster successful collaborations with key partners such as Ashley Furniture. Your leadership will help maximize account growth and enhance value perception across products. Key Responsibilities:

  • Lead marketing teams focused on Cards and Retail Financing
  • Support and implement the overarching marketing strategy
  • Monitor and report on key performance indicators
  • Drive data-driven marketing initiatives and insights
  • Collaborate with partners to create cohesive marketing campaigns
Requirements:
  • Minimum 10 years in credit card marketing
  • Leadership experience of 5+ years
  • Expertise in executing strategic marketing programs
  • Strong communication and organizational skills
  • Familiarity with agile development environments
Your expertise will drive innovation and success at Fairstone Bank's Cards and Retail Financing divisions. #J-18808-Ljbffr