Senior Paid Media Marketing Specialist

4 days ago

Toronto ON, Toronto Census Division, ON; Ontario, Canada CanadaLync Full-time

Lead paid search and paid social performance for BDO Canada LLP in Toronto through blended office, client-site, and virtual work. Apply deep digital marketing expertise to measurable campaigns and growth.

As Senior Digital Marketing Specialist, Growth & Digital Performance, you will manage acquisition and conversion initiatives. The full-time individual contributor role covers Google Analytics 4, Google Tag Manager, SEO, AEO, dashboards, and landing-page optimization. You will report to the Digital Manager and coordinate digital deliverables with stakeholders.

Key Responsibilities:

  • Manage paid search and paid social campaigns
  • Analyze funnel performance and identify actionable trends
  • Plan briefs, timelines, approvals, and measurement requirements
  • Support landing-page optimization, experimentation, and A/B testing
  • Report performance through dashboards and data visualization

Requirements:

  • Five to seven or more years in related digital marketing
  • Hands-on paid search and paid social experience
  • Strong Google Analytics 4 knowledge
  • Practical Google Tag Manager experience
  • Experience with SEO and conversion optimization

Bring paid media, analytics, and optimization expertise to BDO Canada LLP's Toronto digital performance team.