Paid Media Performance Marketing Specialist

3 days ago

Toronto, Ontario, Canada Blacksmith Agency Full-time

Own paid media remotely for Blacksmith Agency, using Google Ads, Meta, LinkedIn and Microsoft Ads across B2B client accounts.

As a Performance Marketing Specialist, you will direct targeting, budgets, roadmaps and client-facing performance narratives. Blacksmith Agency is an AI-first digital agency supporting B2B and growing-brand clients. This dedicated paid-media seat remains separate from SEO responsibilities.

Key Responsibilities:

  • Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads
  • Allocate budgets, manage bids and refine audience targeting
  • Test creative and decide when campaigns should end
  • Maintain conversion tracking through GA4, tag manager and pixels
  • Own roadmaps, client narratives, retention and account growth

Requirements:

  • Three-plus years hands-on with Google Ads and Meta
  • Experience building, running and optimizing campaigns personally
  • Demonstrated movement in ROAS, CPA or pipeline metrics
  • Agency experience managing several clients simultaneously
  • Clear spoken English for live calls with United States clients

Bring paid media strategy, measurement and client leadership to Blacksmith Agency's remote performance marketing team.