Associate Director of Lifecycle Marketing
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Join Directive Consulting as an Associate Director of Lifecycle Marketing, influencing B2B strategies from a hands-on role. Shape client engagement and drive revenue growth through innovative lifecycle marketing practices. This player-coach position blends strategy, platform architecture, and client delivery. You will build a Lifecycle Marketing practice to assist clients in enhancing revenue, retention, and long-term customer value. Your leadership will guide both strategy development and the mentorship of a growing team, all within a fast-paced environment. Key Responsibilities:
- Develop lifecycle strategies based on client needs
- Architect customer and prospect journeys for optimal engagement
- Identify gaps and enhance existing lifecycle programs
- Build measurement frameworks linking strategies to outcomes
- Lead hands-on client delivery and relationship management
- 6+ years in Lifecycle Marketing or related fields
- Experience in B2B, SaaS, or complex eCommerce
- Proven ability to create lifecycle programs from scratch
- Strong understanding of segmentation and lifecycle measurement
- Comfortable with client-facing communication
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Associate Director of Lifecycle Marketing
5 days ago
Calgary, Alberta, Canada directive Full-timeJoin Directive Consulting as an Associate Director of Lifecycle Marketing, influencing B2B strategies from a hands-on role. Shape client engagement and drive revenue growth through innovative lifecycle marketing practices.This player-coach position blends strategy, platform architecture, and client delivery. You will build a Lifecycle Marketing practice to...
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Associate Director of Lifecycle Marketing
6 days ago
Edmonton, AB, Edmonton Census Division, AB; Alberta, Canada directive Full-timeJoin Directive Consulting as an Associate Director of Lifecycle Marketing, influencing B2B strategies from a hands-on role. Shape client engagement and drive revenue growth through innovative lifecycle marketing practices. This player-coach position blends strategy, platform architecture, and client delivery. You will build a Lifecycle Marketing practice to...
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Calgary, AB, Calgary Census Division, AB; Alberta, Canada Directive Full-timeShape the future of Lifecycle Marketing with Directive Consulting! In this associate director role, you will build strategies that enhance customer journeys and drive revenue growth for clients across eCommerce and SaaS. Directive is seeking an Associate Director of Lifecycle Marketing to create and deliver high-impact strategies from the ground up. This...
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Calgary, Alberta, Canada Directive Full-timeShape the future of Lifecycle Marketing with Directive Consulting! In this associate director role, you will build strategies that enhance customer journeys and drive revenue growth for clients across eCommerce and SaaS.Directive is seeking an Associate Director of Lifecycle Marketing to create and deliver high-impact strategies from the ground up. This...
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Lifecycle Marketing Lead
1 day ago
Calgary, Alberta, Canada Directive Full-timeDirective Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we're here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and...
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