Senior Cpg Brand Manager Toronto
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As Senior Brand Manager, you will manage a premium pet food category end to end. Build category plans, portfolio strategies, and commercial models while partnering across Sales, Finance, Creative, Innovation, and channel teams. Use insights, Excel, and syndicated data to guide decisions.
Key Responsibilities
Manage category plans, insights, and channel growth opportunitiesOwn revenue, margin, forecasts, ROI, and marketing investmentBuild price pack architecture and portfolio guardrailsLead launches from concept through post-launch learningAlign cross-functional teams through clear, insight-led briefsRequirements:
Five-plus years in CPG or category managementHands-on P&L, budget, and forecast ownership experienceExperience building category plans and portfolio strategiesPrimary role in at least two launchesStrong Excel, analytical, writing, and presentation capabilitiesBring commercial ownership, consumer insight, and cross-functional leadership to Open Farm’s premium pet food business in Toronto.
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