Campaign Manager
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Objectives of this role
- Serve as a key contact for clients, implementing and optimizing paid media strategies aligned with their organizational goals.
- Provide clients with insights into campaign performance, helping them understand opportunities and challenges to improve their return on investment.
- Manage the setup, ongoing management, and continuous optimization of paid campaigns across major digital advertising platforms.
- Collaborate closely with internal teams to ensure integrated strategies that deliver cohesive, effective client solutions.
- Learn about and test new technologies and vendors to enhance campaign performance and add value for clients.
Responsibilities
- Plan, build, manage, and optimize paid media campaigns on platforms including Google Ads, DV360, Bing, Facebook, LinkedIn, and Twitter.
- Measure and analyze campaign performance, preparing insightful reports that highlight outcomes, trends, and optimization recommendations.
- Develop and deliver both routine and ad-hoc reporting, clearly communicating results and strategic recommendations to clients.
- Research and test new digital media platforms, partnerships, and tools to improve campaign effectiveness and performance.
- Contribute to refining internal processes, tools, and workflows, promoting operational efficiency and effectiveness
- Support the QA process
- Support AI-based services and initiatives
- Support ancillary services with new and existing clients
- Collaborate with team members by sharing best practices in paid campaign execution and optimization.
- Other duties and responsibilities as may be assigned
Required skills and qualifications
- 2-3 years of hands-on experience managing and optimizing paid digital marketing campaigns.
- Solid knowledge and experience with digital advertising platforms, including Google Ads, DV360, Bing, Facebook, Twitter, and LinkedIn.
- Strong analytical skills and proficiency in campaign measurement, reporting, and optimization techniques.
- Excellent client management and communication skills, able to translate complex digital media insights into clear, actionable strategies.
- Proven track record of driving measurable results and campaign improvement through data-driven optimization.
Preferred skills and qualifications
- Bachelor’s degree in marketing, advertising, digital media, or related fields.
- Agency or similar fast-paced digital marketing environment experience.
- Certifications from leading digital marketing platforms, such as Google Ads, Meta, or DV360.
- Experience implementing A/B testing and multi-channel optimization strategies.
Craft&Crew is a remote-first company, but we require all staff to attend certain annual events and meetings in person. Candidates must already be located in Canada, ideally in Ottawa, Montreal, or Toronto.
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