Campaign manager, enterprise

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.
Clio is seeking a Campaign Manager to join our Enterprise Demand Generation Marketing Team in Toronto , Vancouver or Calgary.
Who you are: The Campaign Manager plans, executes, and optimizes multi-channel marketing campaigns that build brand awareness, generate qualified leads, and drive revenue growth. This role takes an Enterprise marketing objective and turns it into a coordinated, multi-channel campaign that actually lands, owning the brief, the timeline, the cross-functional dependencies and the post-campaign readout. The Campaign Manager owns whether the campaign holds together as a single, coherent story across every channel it touches.
You are both a disciplined project manager and a sharp editorial thinker. You truly influence the day-to-day campaign operations, including the sequencing, the trade-off calls, and the quality bar that determine whether a campaign actually lands as planned. You can hold a timeline across teams that do not report to you, tell whether a message is working, and draw an honest conclusion from mixed results. You think in terms of pipeline contribution and revenue impact, not just activity completed. You use AI to do the work, not just to think about it. You'd rather build a reusable workflow than repeat a manual process.
What you'll work on: Campaign Planning
Write the campaign brief: audience, insight, objective, message, channel mix, success measures (MQLs, SQLs, pipeline generated/influenced, conversion rate by stage) and timeline for strategic marketing campaigns designed to drive pipeline
Gain alignmentfrom demand generation, product marketing, content and sales before work starts
Define what success looks like up front, so performance can be measured against a real standard rather than a retrofitted one
Orchestration & Delivery
Run Demand Generation campaigns end to end in partnership with channel owners across paid media, email, web, content, events, webinars, partner channels and sales outreach
Manage the campaign calendar,review for consistency, chase dependencies, and flag trade-offs for leadership review when something slips
Ensure campaigns launch as a coherent whole, on time, with every channel carrying the same message
Manage campaign execution and orchestration in Asana including intake, briefs, ticket creation, dependency tracking and status reporting across the portfolio
AI & Automation
Build and maintain AI-powered workflows (Claude, etc.) that automate repeatable parts of campaign execution including brief drafting, copy variants, ticket generation, QA checks, retrospective synthesis; share what works and iterate to consistently meet the needs of the business
Cross-Functional Coordination
Brief and coordinate Content, Design, Product Marketing, PR, Sales and Marketing Operations
Translate the campaign objective into a brief each function can actually act on
Keep the message consistent across everything that ships, and push back on creative or copy that isn't working
Run the recurring campaign meeting cadence including weekly stand-ups with channel owners, campaign kickoffs, pre-launch readiness checks and post-campaign retros
Make sure sales knows what is running, why, and what to do with the response
Deliver the talk track, follow-up guidance and target list alongside the campaign, not after it
Ensure sales can describe what is in market this quarter and what to do about it
Performance & Continuous Improvement
Report on campaign performance against the measures set in the brief
Partner closely with Demand Gen and Sales to close the loop between launch and results
Track campaigns from launch through to closed revenue where attribution allows, and surface which channels and messages are actually driving qualified pipeline - not just engagement
Run an honest retrospective on every major campaign and carry the lessons into the next one
Ensure every major campaign has a written retrospective, and that the next campaign visibly reflects it
Budget & Vendors
Track campaign budget across the portfolio
Work with the Marketing Specialist on purchase orders, vendor agreements and invoice reconciliation
What you may have: 3-5 years in integrated or campaign marketing in B2 B, ideally with enterprise or considered-purchase audiences
Demonstrated ownership of multi-channel campaigns from brief through to post-campaign analysis
Strong project management discipline and the ability to hold a timeline across teams that don't report to you
Sharp editorial judgment — able to tell whether a message is working and review for consistency across creative and copy
Comfort with campaign analytics, funnel reporting and drawing an honest conclusion from mixed results
Calm, clear communication skills and the ability to infl