Remote Technology Business Development Representative

5 days ago
Toronto ON, Toronto Census Division, ON; Ontario, Canada FORMA.AI Full-time
ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. The go-to-market team sits at the center of Forma.ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operation. As a Business Development Representative, you’ll help create new opportunities and build pipeline for Forma.ai. You’ll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities. Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance Execute personalized outbound outreach across email, phone, LinkedIn, and other channels Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion Book qualified meetings and create new pipeline for our Account Executives Use CRM and sales engagement tools to manage activity, track engagement, and stay organized Partner closely with Account Executives on target accounts, messaging, and outreach Follow up with inbound leads, event attendees, and prospects engaged through marketing programs Work with Marketing to turn account engagement and intent signals into targeted outreach 1-2 years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS ~ Experience talking to senior leaders at large organizations ~ Expertise in account-based strategies and highly personalized outreach ~ Experience scaling outreach and leveraging automation while maintaining a high-quality touch ~ Comfort using CRM, analytics, and engagement tools to manage and measure top-of-funnel activities ~ Excellent relationship-building, communication, and executive presence Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program. Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend. We have kids and pets. Mortgages and student loans. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed. ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.

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