Paid Media Account Strategist

2 days ago

Halifax NS, Halifax County, NS; Nova Scotia, Canada Blacksmith Agency LLC Full-time

Own paid media strategy remotely for Blacksmith Agency, directing Google Ads, Meta, LinkedIn and Microsoft Ads for B2B clients.

As an Account Strategist, you lead paid media for a book of B2B and growing-brand clients. You make targeting, budget and roadmap decisions. You also explain performance narratives when clients ask why, supported by trusted tracking and attribution.

Key Responsibilities:

  • Manage paid media across four advertising platforms
  • Allocate budgets, bids, targeting and creative tests
  • Decide when campaigns should be stopped
  • Build client roadmaps and explain performance numbers
  • Drive retention, upsell and account growth

Requirements:

  • Three or more years hands-on with Google Ads and Meta
  • Experience building, running and optimizing campaigns
  • Proven movement in ROAS, CPA or pipeline metrics
  • Agency experience managing several clients simultaneously
  • Clear spoken English for live calls with United States clients

Bring paid media judgment, campaign expertise and client communication skills to Blacksmith Agency's remote strategist team.